Digital Strategist

We are: Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song   You are: As a strategist in Marketing Strategy, this role will be focused on crafting integrated marketing strategies and orchestrating plans that build brand experiences and drive business growth for our clients. You’ll champion and oversee a wide range of marketing activities across the funnel, including research, brand strategy, CRM strategy, digital strategy, marketing planning, and reporting. Externally, you’ll help us grow long-term relationships with our clients, become a go-to marketing consultant and advisor, and lead teams to deliver successful work. Internally, you’ll inspire and mentor junior talent on the team as you help grow our practice and capabilities. You’ll also collaborate and work hand-in-hand with others at Accenture as you integrate related business activity, particularly in creative agency services, marketing operations, media, and data and analytics.   We’re looking for agency strategists who are seeking a new career opportunity to go above and beyond their current day-to-day. You’re someone who wants to solve complex client challenges and can see the big picture for what the future can and should be, while being able to act upon that vision and drive the work forward today. A strategic thinker who loves to pull together disparate thoughts, ideas, and activities and bring them together in your own unique solution. You love the pitch and are an amazing storyteller who inspires others. You must have an entrepreneurial spirit and love to collaborate with others to build new things. You thrive in a fast-moving environment where you can jump in, quickly figure things out, roll up your sleeves, and actively push the boundaries.   The work: ·          Develop and champion marketing strategies to grow our clients’ business ·          Manage execution of integrated marketing plans to drive customer acquisition, conversion, and retention ·          Gather and analyze insights and data to determine the most valuable opportunities to improve marketing performance ·          Build trusted relationships with clients and colleagues; viewed as a strategic advisor to help them understand how to grow brands through marketing channels and experiences ·          Play an integral role within the practice to create and expand practice offerings Here’s what you’ll need: ·          Minimum 3 years of marketing strategy experience ·          Minimum 3 years of extensive experience in one or more of the following areas: Brand strategy, CRM strategy, digital strategy, communication strategy   Bonus points if: ·          Bachelor's degree or equivalent work experience ·          Strategic planning skills: strong strategic thinker, search for insights, and shepherd strategic idea ·          Subject matter knowledge in digital strategy and integrated marketing with expertise in designing data-driven multichannel relationship marketing strategies utilizing web, mobile, social, email, and traditional marketing channels ·          Experience building out assets for client workshops, business development efforts, and constructing high-impact strategies ·          Experience of key business performance metrics and KPIs ·          Digitally fluent, with knowledge of digital marketing best practices ·          Demonstrated ability to work in a fast-paced