Junior Brand Manager

Mylan, Lda. Viatris is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands, combining the best of both to more holistically address healthcare needs globally. With a mission to empower people worldwide to live healthier at every stage of life, we provide access at scale, currently supplying high-quality medicines to approximately 1 billion patients around the world annually and touching all of life's moments, from birth to the end of life, acute conditions to chronic diseases. We have been included on number of award lists that demonstrate the impact we are making.   SUMMARY OF ROLE     The   Jr   Brand Manager Pharmacy is responsible for defining and executing the local brand and portfolio strategy for the assigned Generic   portfolio and selected Consumer Healthcare brands   (Gold Collagen Brand) , ensuring alignment with business objectives while adapting global priorities to the specific dynamics of the Portuguese pharmaceutical market .     The role requires a deep understanding of the Portuguese pharmaceutical and pharmacy environment, including Generic medicines and selected Consumer Healthcare categories, customer needs, pharmacy channel dynamics, pricing and reimbursement framework, healthcare policies, competitive landscape, wholesalers, distribution   models   and consumer trends.     Working in close collaboration with Commercial, Medical Affairs, Market Access, Regulatory, Supply Chain and Finance, the Brand Manager translates strategic priorities into effective commercial initiatives, ensuring excellence in execution while continuously   monitoring   business performance and adapting plans to evolving market conditions .       KEY   RESPONSIBILITIES   AND FUNCTION   Brand & Portfolio Management   Define and implement the local strategy for the assigned Generic portfolio and selected Consumer Healthcare brands, ensuring alignment with business   objectives   and the specific commercial dynamics of each category.   Manage products throughout their lifecycle, including launch preparation, growth, maturity, portfolio   optimization   and loss of exclusivity.   Adapt brand strategies, customer engagement   approaches   and commercial priorities according to the different regulatory, competitive and consumer dynamics of Generic   medicines   and Consumer Healthcare products.   Develop integrated brand plans and tactical initiatives that maximize commercial performance and long-term portfolio value.   Contribute to portfolio prioritization and recommend investment allocation based on business potential, customer   needs   and market attractiveness.   Identify   opportunities for portfolio expansion,   optimization   and sustainable growth.   Strategy ,   Positioning   &   Commercial   Excellence   Translate global strategic priorities into locally relevant commercial strategies adapted to the Portuguese healthcare environment.   Develop differentiated value propositions that strengthen product competitiveness beyond price, including quality, reliability, supply   continuity   and customer partnership.   Continuously evaluate market evolution and adjust brand strategies according to customer   behavior , competitive   activity   and healthcare policy developments.   Define clear   objectives ,   KPIs   and success measures to   monitor   strategic execution.   Market   &   Customer   Insight s   Develop and   maintain   an in-depth understanding of the Portuguese Generic pharmaceutical market and relevant Consumer Healthcare categories, including pharmacy dynamics, wholesaler strategies, pricing evolution, consumer   trends   and competitor activity.   Analyze   market trends, customer insights, sales   data   and competitive intelligence to   identify   risks,   opportunities   and strategic recommendations.   Monitor product launches, substitution trends, tender outcomes and competitor