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Principal Program Manager & GenAI Acceleration in EMEA Marketing, EMEA Field Marketing

Amazon

GB, LondonFull TimePrincipal
Sign in to applyVerified 1h ago
Location
GB, London
Employment
Full Time
Work model
On-Site
Level
Principal
Posted
Sep 10, 2026

Skills

GenAI

About this role

We are seeking an experienced and visionary Principal Program Manager to lead strategic programs across our EMEA Marketing organisation. This is a high-impact, high-visibility role that requires a seasoned leader who can operate at scale, influence without authority, and drive transformational outcomes across a diverse, multi-country team. The successful candidate will serve as the connective tissue between EMEA and Global teams, ensuring alignment, consistency, and excellence in how we plan, execute, and learn from our most critical initiatives. Key job responsibilities 1. Cross-EMEA Program Leadership - Own and drive the end-to-end strategy, planning, and execution of cross-EMEA programs, ensuring alignment with global priorities and regional business objectives. Examples include the T2K Greenfield program - Operate as the single-threaded leader for complex, multi-stakeholder programs that span areas, functions, and teams across EMEA. - Identify and remove systemic blockers, escalating and resolving issues with senior leadership where necessary. - Program integration and strategy extensions inc IDC programs, Executive, Developer and Brand, ensuring they are embedded as a strategic touchpoint within broader ABM account plans for priority customers and leveraged where relevant across full account base including Focus and Scale accounts. 2. Global Interface & Strategic Events - Serve as the primary EMEA interface for Global teams on flagship moments, including re:Invent, H1 moments, events, and other high-profile initiatives. - Own the EMEA strategy for 3rd-party and flagship event delivery, ensuring we have a clear, data driven regional view that maximises impact, customer engagement, and return on investment. - Drive alignment between Global event strategies and EMEA execution, managing dependencies, timelines, and stakeholder communications at the most senior levels. - Develop scalable delivery frameworks that ensure consistency and quality across all EMEA markets. 3. GenAI Adoption & Acceleration - Lead the strategy to accelerate Generative AI adoption across the EMEA team, identifying high-value use cases and driving implementation and enablement at pace. Create programs that allow us to deploy new ways of working across the team. - Build and evangelise best practices for GenAI tooling, including the development and deployment of AI agents that enhance team productivity and customer outcomes. - Partner with product, engineering, and specialist teams to stay at the forefront of GenAI capabilities and translate these into practical, scalable solutions for the EMEA organisation. - Build a community of early adopters to amplify new AI use cases and accelerate adoption across the Area marketing teams in EMEA organisation. - Establish metrics and mechanisms to measure the impact of AI initiatives and iterate based on data-driven insights. 4. Best Practice Identification & Scaling - Establish mechanisms to identify, codify, and disseminate best practices across the EMEA Marketing organisation, turning isolated successes into repeatable, scalable mechanisms. - Build feedback loops and retrospective frameworks that drive continuous improvement and institutional learning. - Develop and maintain a centralised knowledge repository of learnings, case studies, and operational standards to raise the bar across the team. - Influence and coach teams across EMEA to adopt standardised approaches while allowing for regional nuance.

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Principal Program Manager & GenAI Acceleration in EMEA Marketing, EMEA Field Marketing at Amazon, GB, London | Yoinka