Senior Copywriter

Senior Copywriter      Our Company   Empowering everyone to create.   Adobe empowers everyone, everywhere to imagine, create and bring digital experiences to life. From creators and students to small businesses, global enterprises and nonprofit organizations, customers choose Adobe products to create, collaborate, grow, and build remarkable experiences.   We are looking for curious, ambitious makers who want to help define world-class creativity in this new era. We believe the craft is more essential than ever while AI should help people create more, explore more, and unlock new possibilities while keeping creators at the center of the creative process.     Adobe is amplifying human ingenuity with AI.

Adobe Creative is Adobe’s in-house brand-creative engine, developing the ideas, campaigns, and assets that power Adobe’s brand and business. We are part of the broader Content & Creative (“C&C”) organization. We work alongside Adobe Content, which focuses on publishing and audience development through owned, earned, and partner channels; an Experiences team, which oversees Adobe’s real-world moments; and shared service teams spanning Video, Talent, Partnerships, and Production.    Together, C&C commissions and produces work while equipping teams across Adobe’s Global Marketing Organization and the company to create, adapt, and distribute high-quality work with greater speed and consistency.

Adobe makes the tools the world uses to create. Our own writing and storytelling should set the standard for what those tools make possible. Adobe Creative is looking for an exceptional   Senior Copywriter   to create clear, original and culturally relevant work across Adobe Creative’s output.       You will write across campaigns, multi-platform storytelling, product narratives, brand films and live experiences, moving confidently between a sharp headline, a product narrative, a script, and a multi-platform idea. Working alongside Copy leaders, Creative Directors, Designers, Strategists and Product partners, you will help turn complex briefs and technologies into language people can understand, feel and remember.       You will be part of a new copywriting practice built for how brands communicate today. You will contribute to copywriters’ rooms, help develop narratives and verbal systems, and use AI-enabled tools to expand creative exploration without giving up human judgment, originality, or craft.       You are a writer first. You still search for the unexpected line, challenge the first answer, and care deeply about every word.     What You’ll Do   Write Across the Work   Create original copy across campaigns, multi-platform storytelling, product narratives, brand films, and live experiences.    Move fluidly between headlines, scripts, manifestos, product narratives, multi-platform ideas and longer-form storytelling.    Translate complex product capabilities and audience insights into simple, human, and compelling language.    Develop writing that feels recognizably Adobe without becoming corporate, repetitive or predictable.    Carry copywriting work from early concept through final copy, maintaining quality across every stage.    Adapt ideas across channels and formats without losing their meaning, voice, or emotional impact.     Develop Ideas and Narratives   Partner with Creative Directors, Copy leaders and Strategists to develop campaign platforms, creative territories and narrative frameworks.    Contribute actively to copywriters’ rooms, concepting sessions and rapid creative development.    Generate multiple approaches before refining toward the strongest idea.    Help shape verbal systems that can support flagship storytelling and high-velocity work.    Bring a strong creative point of view to briefs, scripts, messaging, and creative presentations.    Challenge language that feels generic, overly technical or