Employee Social Advocacy Manager

Robert Half, one of FORTUNE’s World’s Most Admired Companies and a Fortune 100 Best Companies to Work For is hiring for an  Employee Social Advocacy Manager   to join the Corporate Communications department. As Employee Social Advocacy Manager, you’ll lead and grow our employee-generated content program, Halfluencers, which empowers employees at all levels to create and share authentic social content. You'll work with employees across the organization, from emerging voices to executives, to surface great stories, create engaging social content and strengthen employee and brand influence on social media. This person will also support our broader employee advocacy program, tool and training efforts. This is a high-impact role for someone who wants to shape the future of employee advocacy by helping employees become confident, creative and effective voices on social media. The right candidate will bring strong social media instincts, an ability to spot trends, excellent writing and coaching skills, a passion for employee storytelling and the operational discipline to scale a growing program.

Employee-Generated Content (EGC) Program Leadership Own, develop and execute our EGC program called Halfluencers, including strategy, growth and day-to-day management. Partner with employees across all levels, functions and geographies to identify and develop compelling stories and content opportunities. Recruit, onboard and support employee creators and advocates in Halfluencers, our multi-level EGC program. This includes building out our newest level, Execs on Social. Track participation, engagement and content performance to identify what’s working and where to scale. Build community moments, challenges and activities that keep employees connected and inspired. Identify emerging content trends and opportunities to increase participation and engagement. Employee Advocacy Program Support Support the day-to-day operations of the employee advocacy program and platform, including customer care and guidance for program participants and publishers. Create, curate and optimize advocacy content, including posts, videos, thought leadership and campaign assets. Partner with internal stakeholders to develop social content and campaigns aligned to business priorities. Create graphics for employee advocacy, presentations, contests and more using Canva.  Promote advocacy participation through ongoing training, communications and engagement initiatives such as contests. Content Capture & Employee Storytelling Support recurring in-person content capture in local branch offices, helping identify social-first story angles and bring employee stories to life. Prepare employees for filming by coordinating with stakeholders, supporting on-site logistics and helping participants feel comfortable and confident on camera. Training & Enablement Facilitate workshops, webinars, office hours and coaching sessions regarding the employee advocacy program and Halfluencers. Support the team in developing and updating employee advocacy and social media training materials, playbooks, guides and learning resources that support ongoing development. Collaborate with social media team members to develop and promote our advanced social media training series. Analytics & Project Management Partner with the social media analytics team to share valuable insights and assist in developing reports and presentations that translate data into actionable recommendations for the team, executives and stakeholders. Manage cross-functional projects, stakeholder relationships, timelines and program operations while identifying opportunities to scale and improve processes.

5+ years of experience in social media, employee advocacy, employee engagement or a related field. Bachelor's degree preferred in Marketing, Communications, Journalism, English or a related field. Experience building, managing or scaling employee-generated content,