Expert Manager, Marketing - MarTech

Description & Requirements

Expert Manager, Marketing (FRWD) – MarTech WHAT MAKES US A GREAT PLACE TO WORK We are proud to be consistently recognized as one of the world’s best places to work. We are currently the top ranked consulting firm on Glassdoor’s Best Places to Work list and have earned the #1 overall spot a record seven times. Extraordinary teams are at the heart of our business strategy, but these don’t happen by chance. They require intentional focus on bringing together a broad set of backgrounds, cultures, experiences, perspectives, and skills in a supportive and inclusive work environment. We hire people with exceptional talent and create an environment in which every individual can thrive professionally and personally. WHO YOU’LL WORK WITH You’ll join FRWD, Bain & Company’s marketing acceleration capability and a 200-person community of expert practitioners who partner with clients and their agencies to drive meaningful business results and transformation. Our team brings together practitioners from leading in-house marketing organizations, agencies, and technology platforms. We combine hands-on marketplace expertise with data-driven insights to help clients understand not only what to do and why, but also how to make change happen. Our work focuses on solving some of Bain clients’ toughest marketing challenges, including: Marketing diagnostics: Develop a data-driven perspective on a company’s, brand’s, or asset’s marketing performance and identify prioritized opportunities to create value. Marketing acceleration: Help clients drive transformational change, develop new capabilities, and establish ways of working that create sustainable competitive advantage. E-commerce acceleration: Improve operational value capture across key commerce channels, including third-party retailers and direct-to-consumer channels. Operating model: Help clients set up their marketing organizations for success, including marketing technology and data strategy, capabilities, and ways of working. Due diligence: Partner with private equity clients to assess the marketing capabilities of target assets and help develop value creation plans. WHERE YOU’LL FIT WITHIN THE TEAM As an Expert Manager focused on marketing technology, you’ll be a seasoned marketing practitioner who leads key workstreams within integrated Bain case teams. You’ll work closely with client teams and cross-functional colleagues from across Bain, using hands-on platform experience, data, and analysis to generate insights and contribute to broader case results. You’ll help clients understand the impact of marketing technology decisions, connect marketing insights to broader business goals, and translate your expertise into practical recommendations. WHAT YOU’LL DO Problem solving and case delivery Lead key workstreams, particularly those focused on marketing technology, with support from the leadership team. Deliver high-quality results that meet client expectations and strengthen client advocacy. Partner with Bain generalist consultants in blended teams, bringing together complementary skills and expertise. Apply deep marketing expertise across relevant industries, channels, platforms, products, and tools. Lead a wide range of analyses and consistently produce insightful, accurate outputs and materials. Use hands-on experience with digital advertising, e-commerce, and other marketing platforms to gather data, generate insights, and develop testing plans. Bring current knowledge of marketing technology and tools, including generative AI, attribution and measurement, marketing and advertising technology, and data. Client communication and results Build trusted relationships with clients and their agencies and collaborate effectively across stakeholder groups. Communicate clearly and consistently with case teams and clients, sharing insights and maintaining alignment on the workplan. Connect specialized marketing expertise with broader