Director Commercial Banking Marketing

At Citizens, we’re so much more than a bank. Behind our products, services, branches, and technology, you’ll find a collaborative group of colleagues from diverse backgrounds and skills working together to help our clients and communities thrive. As the Director of Commercial Banking Marketing, you will be responsible for developing and delivering end-to-end marketing strategies and execution to drive growth across within the Commercial and Corporate Bank. This role blends strategic leadership, cross-functional influence, and hands-on execution, serving as a thought partner to the Commercial and Corporate Bank business leaders. You will lead integrated marketing strategies that support client acquisition, retention, product adoption, and usage—while building brand equity and trust with business and corporate clients. Most importantly, you’ll feel valued for who you are and supported to achieve what’s important to you personally and professionally.

Strategy & Business Partnership Develop and help lead marketing strategy and vision for Commercial Banking to achieve business objectives, revenue growth, and client engagement goals. Serve as a strategic marketing thought partner to Commercial Banking business leaders, shaping end-to-end go-to-market strategies. Translate complex Commercial Banking offerings and capabilities into compelling, client-focused value propositions and marketing campaigns. Act as the primary liaison between Commercial Banking business partners and Marketing, ensuring alignment on priorities, messaging, and execution. Integrated Marketing Planning & Execution Influence and partner with cross-functional teams to design and deliver quarterly and annual integrated marketing plans spanning: Digital marketing (website, search, display, paid social, content) Email and direct marketing Account-based marketing (ABM) Sales enablement tools and collateral Events, sponsorships, and thought leadership Paid, earned, and owned media Lead execution for end-to-end Commercial & Corporate Bank marketing initiatives, ensuring on-brand, on-strategy, and on-time delivery. Develop clear and actionable marketing and creative briefs grounded in data, insights, personas, and customer journeys. Client-Centricity & Experience Keep the client at the center of everything we do by serving as the voice of the customer and optimizing experiences across channels and touchpoints. Partner with Sales, Relationship Managers, and Digital teams to ensure marketing supports pipeline growth, onboarding, and long-term client success. Analytics, Optimization & Continuous Improvement Ensure closed-loop analytics to measure marketing performance against forecasts and business outcomes. Analyze performance data and lead test-and-learn initiatives, retrospectives, and optimization recommendations. Partner with data and analytics teams to track web and campaign metrics and improve marketing efficiency and effectiveness. Budget, Risk & Governance Manage a marketing budget within scope, providing accurate estimates, tracking spend, and recommending allocations across tactics. Proactively manage risk and ensure all marketing activities comply with regulatory requirements, internal governance, and defined processes. Qualifications & Requirements Strong strategic and creative thinker with the ability to translate business objectives into impactful marketing strategies. Experience marketing complex B2B solutions; Commercial, Corporate or Investment Banking experience strongly preferred. Deep experience across digital marketing channels, including search, display, social, content, and web optimization. Proven ability to develop clear, insightful marketing, creative, and media briefs using research and data. Strong project management skills with the ability to manage multiple initiatives simultaneously. Metrics-driven mindset with the ability to interpret data and create actionable, measurable strategies. Experience influencing