Director, Stills, Belux

Purpose   The Director, Brand Management –   BELUX   leads the development and execution of the brand strategy for one or more major trademarks within the   Belux   portfolio. Operating in a   Top 9 priority market , this leader plays a central role in driving brand growth, strengthening consumer relevance, and delivering commercial impact through locally resonant plans that fully leverage global and Europe OU strategies.   As a key member of the   BELUX   Marketing Leadership Team, the Director ensures brand plans are insight driven, commercially grounded, and flawlessly executed. This leader works in close partnership with the Senior Director Marketing   Belux , the bottler (CC EP ), Commercial, IMX, Media, Insights, PACS, Finance, RGM, and the Europe OU category network.   The Director manages and develops a team of Senior Managers and/or Managers to deliver brilliant activation, impactful innovation launches, and strong marketing execution across all channels and touchpoints.     What You’ll Do for Us   1. Brand Strategy & Portfolio Leadership   Lead long term and annual strategy for one or more trademarks within the   local   portfolio.   Translate global and EU OU strategies into   locally relevant, insight driven brand plans .   Identify growth opportunities using consumer insights, cultural trends, category dynamics, and competitive analysis.   Build plans that grow penetration, brand preference, and market share while reinforcing portfolio coherence.   2. Integrated Planning & Full Funnel Activation   Develop annual brand plans including communication, media, digital, PR, experiential, shopper, and customer activation.   Ensure IMX, brand ideas, innovation, and media work as a unified system to drive full funnel results.   Adapt global creative platforms and toolkits into high quality, market specific executions.   3. Innovation Leadership   Activate innovation launches with excellence—ensuring readiness across pack, claims, communication, RGM, shopper and customer activation.   Provide input to the OU and global teams based on   Local   consumer and customer needs.   Lead post launch reviews, embedding lessons into future plans.   4. Commercial, Customer & Bottler Collaboration   Partner closely with the Senior Director Customer & Commercial, Channel Leads, and bottler teams to align brand priorities with customer strategies.   Support customer sell ins with compelling category narratives, brand plans, and activation toolkits.   Ensure brand plans are executable and commercially viable across   Belux   channels.   5. System & Network Collaboration   Serve as the primary brand interface with the EU OU Category Teams.   Ensure   Belux   needs and insights influence future global and regional brand plans.   Participate in OU/global forums and contribute   Belux   best practices to the network.   6. Performance Management   Monitor brand performance across equity, penetration, value share, NSR, GP, distribution, and media effectiveness.   Lead brand reviews and performance routines, adjusting plans based on insights.   Ensure each brand delivers against financial, consumer, and customer   KPIs .   7. People Leadership & Capability Building   Lead, coach, and develop a team of Senior Managers and Managers.   Build brand marketing capability across   Belux , ensuring strong talent pipelines.   Foster a culture of creativity, consumer obsession, commercial focus, and operational rigor.   8. Governance, Compliance & Operational Excellence   Ensure brand governance, SRA & claims approval, legal compliance, and sustainability requirements are followed.   Lead disciplined planning processes, investment stewardship, project management, and measurement.   Ensure flawless execution across creative, media, shopper, and commercial channels.     Qualifications & Experience   Bachelor’s degree required; advanced degree preferred.