AVP, Specialty & Wellness Marketing

Summary/Purpose: Synchrony is seeking a flexible, driven, entrepreneurial-minded marketer to accelerate growth across our Specialty & Wellness markets. This role will  own client-level and market-level marketing activation for a portfolio of clients, including contractual partnerships, and independents, working under the VP, Specialty and Wellness.  This role will partner closely with Sales, Client Management, Analytics, Digital, Lifecycle/CRM, Product, and agency teams to deploy B2B and B2B2C programs that drive provider/location engagement, consumer applications, purchase volume, usage/retention, and NCS from key markets. This is a client facing,  individual contributor role (no direct reports) with high visibility and significant cross-functional leadership responsibilities.

Client/Partner Ownership & Planning Serve as the marketing owner and primary point-of-contact for assigned clients/partners; align marketing priorities to partner objectives and S&W growth goals. Develop quarterly/annual client marketing plans, integrated calendars, and activation roadmaps; coordinate priorities with Sales and Client leaders. Support partner operating rhythms including campaign plans, program updates, and QBR content. B2B & B2B2C Campaign Strategy and Execution Lead end-to-end execution of multi-channel B2B and B2B2C campaigns to drive: provider/location onboarding and engagement consumer applications, approvals, and purchase volume growth usage and retention through lifecycle motions Execute targeted account-based/segment-based marketing for priority partner segments and locations. Drive point-of-sale/in-location conversion through toolkits, signage, scripts, and training/enablement materials that make financial conversations easier for front-line teams. Build and optimize market acquisition and lifecycle communications including email automation and journey mapping (e.g., Salesforce Marketing Cloud or similar platforms) working with cross-functional teams. Create and manage content to support acquisition and engagement objectives (case studies, webinars, one-pagers, playbooks, emails, partner toolkits). Measurement, Insights, and Optimization Use analytics, testing, and segmentation to optimize performance; recommend improvements to targeting, messaging, channel mix, and offers/promotions (where applicable). Track and communicate outcomes against KPIs (e.g., lead volume, conversion, applications, approvals, purchase volume, usage, ROI). Cross-Functional Leadership (No Direct Reports) Influence and coordinate work across internal partners (Sales, Client Management, Lifecycle, Product, Operations, Risk/Compliance, Finance, Creative/Agency) to deliver quality work on time. Perform other duties and/or special projects as assigned. Qualifications/Requirements: Bachelor’s Degree or in lieu of a degree, a high school diploma/GED and 8+ years of relevant marketing experience. Minimum 4+ years experience developing and executing multi-channel marketing campaigns (email/CRM, digital, social, direct mail and/or in-location). Client-facing experience with comfort presenting plans, results, and recommendations to partner stakeholders. Demonstrated experience in B2B marketing; B2B2C experience strongly preferred. Willingness to travel up to 30%. Ability and flexibility to travel for business as required Desired Characteristics: Experience with multi-location, franchise, or enterprise partner models. Healthcare/wellness, specialty services, or financial products marketing experience (plus). Experience with Salesforce CRM and Marketing Cloud (or comparable platforms). Digitally savvy with working knowledge of paid media concepts, landing pages, tagging/measurement, and optimization. Strong project management and prioritization skills; thrives in ambiguity and fast-paced, matrixed organizations. Strong communicator and collaborator with the ability to influence without authority.