Marketing Consultant

Where Ambition Meets Innovation Build a career that matches all your initiative with an impressive dose of innovation. From cutting-edge resources and a collaborative environment to the freedom to make an impact and more, you’ll find the ingredients you need at LPL Financial to shape your success while helping clients pursue their financial goals.

The Marketing Consulting team is seeking a Marketing Consultant for the   Independent Advisor Network   affiliation model.    Independent Advisor Network   serves enterprises who value   independence but   seek greater connectivity and business support. Advisors who affiliate under this model will have an assigned team of specialized consultants, dedicated support resources, and an engaged community to support their growth journey.    This role will be dedicated to assigned enterprises and their advisors, offering marketing   expertise , tailored recommendations, and exclusive training to help them grow their business through marketing.   The ideal candidate will be a self-starter and a passionate marketer with the   expertise   and desire to educate and inspire up to 415 financial advisors to   take action   on their marketing strategies.     In addition, the Marketing Consultant is a skilled presenter, delivering compelling and informative sessions on a wide array of marketing topics.   As   a part of the broader LPL Marketing Solutions organization, we act as a concierge guiding our clients through the array of resources and support available in our marketing ecosystem and providing expert recommendations.    Examples of topics the ideal candidate will be able to speak to include:    90-day marketing strategy Branding and value proposition   Target marketing  Website strategy and design  SEO and paid advertising  Social media   Email marketing and automation  Client and prospecting events  This position will report to the   AVP of Marketing Consulting.

This role will be dedicated to assigned enterprises and their advisors, offering marketing expertise, tailored recommendations, and exclusive training to help them grow their business through marketing. Proactively reach out to advisors within assigned enterprises Offer one-on-one consulting with advisors and teams, providing tailored recommendations and expert marketing advice Present marketing best practices on a variety of topics via dedicated webinars and at in-person events Stay up-to-date on marketing trends and tactics Collect, share, and take action on advisor feedback as needed Analyze, interpret, and report on key business results Maintain comprehensive knowledge of tools and resources available to support advisors, including both internal solutions and third party vendors Assist advisors with navigating the many resources available to them through their affiliation with LPL Drive awareness and adoption of LPL Business Solutions options, including Marketing Solutions for additional hands-on support Maintain availability to advisors and their staff via phone and email to address questions as needed and respond in a timely fashion Collaborate with team members for continuous learning and to support consistency in our offering Support LPL Large Enterprise’s digital marketing strategies via phone, video conferencing and email Evaluate each Large Enterprise’s digital marketing needs and develop a customized strategy to achieve KPIs. Curate and implement digital marketing editorial calendars for each Large Enterprise. Examples of deliverables are blogs, e-newsletter, email campaigns, digital ads, and social media platforms month-over-month to align with the Large Enterprise’s overarching goals Evaluate a plan to consistently maintain each Large Enterprise’s website to enhance as needed Establish and measure ROI and KPIs such as email CTR, social media engagement, and website traffic Collaborate with compliance to ensure the content, brand, and messaging