Sr. WW Data & AI Specialist, Campaigns & Field Activations, Data & AI GTM

Are you excited about turning data signals into customer action at scale? We're looking for a Sr. WW Data & AI GTM Specialist to own and evolve campaigns that help AWS customers adopt AI and data services. You'll sit at the intersection of product marketing, sales enablement, and product, designing and running campaigns that identify the right customers, deliver the right message, and drive measurable pipeline growth. Increasingly, you'll leverage AI agents to amplify campaign reach, personalize outreach, and accelerate conversion at a pace that manual motions alone cannot achieve. This isn't traditional business development where you manage a handful of named accounts. Instead, you'll design scalable outreach programs, from propensity-based targeting to agent-driven multi-touch sequences, that reach thousands of accounts simultaneously. You'll work with product teams, field sales leaders, demand marketing, analytics, and third-party AI agent providers to translate product launches into campaigns that convert. You'll own the full campaign lifecycle, from signal identification through pipeline conversion, and you'll continuously improve outcomes using data, experimentation, and agentic automation. What sets this role apart is the combination of strategic, global-scale thinking, hands-on execution, and fluency with AI-powered tooling. You'll define which customers to target, craft positioning that resonates, build campaign infrastructure that includes AI agents delivering personalized recommendations into seller workflows, and measure the results. You'll influence how AWS's field sales force engages with AI services at scale, making it easier for sellers to have the right conversations with the right customers at the right time. You'll evaluate, integrate, and interact with third-party agent ecosystems to extend campaign capabilities beyond what internal systems provide. Key job responsibilities - Own end-to-end campaign strategy and execution for Data & AI service categories, from customer signal identification and propensity modeling through messaging, channel selection, and conversion measurement - Design and operate scalable outreach mechanisms that activate field sales teams (Account Managers, Inside Sales) on high-propensity customer opportunities across thousands of accounts - Build and refine targeting frameworks using consumption data, firmographic signals, competitive intelligence, and product usage patterns to identify customers with the highest conversion potential - Develop campaign messaging and sales plays that translate technical product capabilities into clear, actionable guidance for field sellers and customers - Partner cross-functionally with Demand Marketing, Product GTM, Field Enablement, BI/Analytics, and Sales Leadership to align campaigns to product launches, seasonal priorities, and regional needs - Measure, report, and optimize campaign performance against pipeline generation, conversion rate, deal velocity, and revenue influence metrics, presenting results to senior leadership (Director and VP level) - Experiment with campaign formats and channels, including email sequences, seller nudges, Sales Play Builder integrations, and agentic AI-powered personalization to improve engagement and conversion rates - Develop and maintain relationships with field sales leaders to gather feedback, understand blockers, and iterate on campaign design based on real-world seller and customer experience - Contribute to strategic planning and rhythm of business documents (WBR, QBR, GTM plans) with data-driven recommendations for campaign investment, audience expansion, and mechanism improvement A day in the life You start your morning reviewing overnight campaign performance dashboards. The OpenAI models on Bedrock campaign you launched last week has driven 200+ seller actions in NAMER alone, and you're seeing a 6% click-through rate on the latest sprint message. You flag a segment that's underperforming and draft a