Principal Product Marketing Manager

As a Product Marketer on the Adobe Acrobat team, you will help identify key opportunities for our product platform. You will focus on discovering new segments and areas for expansion. You will be passionate about crafting strategies that drive outstanding business growth! As an experienced marketer, you have a deep appreciation for the customer, are data-driven, and proficient in marketing frameworks, channels, and tactics. You are a marketing generalist, skilled in different areas of marketing and can adapt to various key initiatives and strategic priorities. You have strong cultural awareness and excel at establishing relationships and credibility across diverse teams. You understand software as a service, AI, and subscription models and are a self-starter with strong initiative.

Drive business growth by identifying marketing opportunities, defining a clear cohesive strategy and approach Work closely with Product teams to identify and nurture new products and features Develop compelling value proposition messaging for products to convince prospects to try, buy, and adopt our software Partner across Marketing, Sales, Finance, Product, and Analytics teams to define strategic priorities Translate strategies into marketing initiatives with key cross-functional marketing teams Be a steward of the business, understanding financial impact, growth levers, and dashboard metrics Collaborate with research and insights teams to understand business trends and develop insights that translate into meaningful recommendations for growth Understand pricing strategies, freemium models, lineup, and promotion pricing Requirements BS/BA with 10+ years of marketing experience; technology company and SaaS experience preferred. MBA or equivalent experience is preferred Product Marketing knowledge and background with consumer and/or small business preferred Analytical, proficient in dashboards and market research. Applies and interprets insights to advise decisions and strategic direction Demonstrates test & learn, and growth mentality Demonstrated leadership success in multifaceted environments, rapidly anticipating and adapting to shifting priorities Global cultural sensitivity and experience working with international teams Strong experience leading cross-functional multidisciplinary teams to drive high-impact business initiatives; highly collaborative work style Strong ability to frame issues, drive appropriate analyses, and make clear, impactful recommendations Outstanding analytical, verbal, and written communication skills Excellent program management skills About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.  Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin,