Director, SME Partner Activation & Commercialization, Latin American & Caribbean (LAC)

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Director, SME Partner Activation & Commercialization, Latin American & Caribbean (LAC) Director, SME Partner Activation & Commercialization, Latin American & Caribbean (LAC) Overview Across LAC, Small and Medium Enterprises (SMEs) represent more than 90% of businesses and are often underserved by traditional financial institutions. This role requires identifying innovative routes to market through distributors, platforms, fintechs, software providers, marketplaces, and trade ecosystems that already serve SMEs at scale. Success will depend on navigating a diverse regional landscape, influencing stakeholders across multiple markets, and translating local market dynamics into scalable regional growth opportunities. Given the diversity of the region, the role requires balancing market-specific needs with scalable solutions that can be replicated across countries and verticals.

Our SME team is looking for a Director, Partner Activation & Commercialization in LAC to accelerate the commercialization and activation of strategic partnerships and distribution deals across the region. This role sits at the intersection of strategy, sales, product, marketing, and account management, ensuring that signed agreements translate into measurable business outcomes, including customer acquisition, activation, spend, revenue, and long-term growth. The ideal candidate combines strategic thinking with strong execution capabilities, thriving in cross-functional environments and driving accountability across multiple stakeholders to bring complex programs to market quickly and effectively.

Activation Strategy & Commercialization • Develop and execute go-to-market and activation strategies for newly signed partnerships and strategic initiatives. • Design scalable activation frameworks that accelerate customer acquisition, engagement, and revenue generation. • Identify activation levers, growth opportunities, and commercial optimization strategies to maximize business impact. • Define launch roadmaps, success metrics, and activation milestones. Revenue & Volume Growth • Own activation KPIs, including customer acquisition, activation rates, spend volume, revenue, and portfolio growth. • Continuously monitor program performance and implement actions to improve results. • Identify barriers to adoption and develop mitigation plans to accelerate growth. • Build business cases and growth projections to support investment decisions. Cross-Functional Leadership • Coordinate across Sales, Product, Marketing, Operations, Customer Success, and external partners to ensure successful execution. • Drive alignment on priorities, timelines, responsibilities, and performance objectives. • Establish governance structures and operating rhythms to track progress and remove roadblocks. Performance Management & Analytics • Develop dashboards and reporting frameworks to monitor activation performance. • Analyze customer behavior, funnel performance, and program economics. • Translate data into actionable recommendations that improve activation and commercial outcomes. • Present performance updates and strategic recommendations to senior leadership. Best Practice Development • Capture learnings and develop repeatable playbooks and activation blueprints. • Identify successful use cases and scale them across markets, partners, and verticals. • Drive continuous improvement in go-to-market