Senior Business Analyst Retail Solutions

Job Location: Remote   ROLE OVERVIEW: The Senior Business Analyst - Retail Solutions sits at the intersection of HSY's field sales organization, commercial technology, and vendor partners. This role is the connective tissue between what the field needs and what gets built, translating retail execution priorities into functional requirements, evaluating vendor solutions, and ensuring that new capabilities integrate effectively with Salesforce as HSY's core field platform and other business-growth tools. The immediate focus is supporting the design and delivery of field execution capabilities enabling teams to be more productive and purposeful as they grow sales and bring delicious Hershey’s products to market. ACCOUNTABILITIES Business Analysis Planning:  • Define and elicit requirements, analysis, new solution architecture and documentation that shapes how field representatives execute in store. • Develop comprehensive project plans outlining key activities, deliverables, and timelines. Stakeholder Engagement:  • Collaborate with business and other technology stakeholders (internal, third-party contractors, external vendors).  • Facilitate communication between business units and IT teams to ensure alignment and successful project implementation, outcomes and value measurement.  Solution Design and Implementation:  • Design and implement technology solutions that address business challenges.  • Ensure solutions are scalable, efficient, and aligned with organizational goals.  Key outputs include:  • Technical requirements and user interactions / user stories,  • Prioritized backlogs, • Solution outcomes,  • Positive and negative operational cases,  • Quality testing actions, • Sprint plans.  Data Analysis and Reporting:  • Conduct detailed data analysis to identify trends, opportunities, and areas for improvement.  • Create and present reports to senior management, providing actionable insights to support decision-making. Project Management Support:  • Assist in managing project timelines and resources, guiding priorities and implementation tradeoffs when appropriate.  • Ensure projects / sprints are delivered on time, within scope, and meet quality standards. Testing and Delivery:  • Serve as the business advocate by participating in sprint reviews, leading integration and user acceptance testing, and ensuring delivered capabilities meet field execution requirements. • Change Management:  • Partner with field leadership to support field adoption of new capabilities including training inputs, feedback collection, and continuous improvement loops.   QUALIFICATIONS Analytical Thinking:  • Analyze and simplify complex issues, finding root causes and hidden problems.  • Think holistically and understand the broader implications of introducing changes to a landscape of interconnected, intelligent systems and remote user impacts. Problem-Solving Abilities:  • Identify root causes of business issues and develop innovative solutions.  • Think critically and creatively to overcome challenges and drive continuous improvement. • Communication, Vendor and Stakeholder Management Skills:  • Excellent verbal and written communication skills to effectively convey technical information to non-technical stakeholders.  • Strong interpersonal skills are necessary for facilitating collaboration and ensuring stakeholder buy-in.  • Demonstrated ability to manage external vendor relationships, facilitate structured evaluations, document both technical and operational issues, solutions and behaviors, and drive alignment across business, IT, and the retail field. Technical Proficiency:  • Proficiency in business analysis tools and methodologies, including data modeling, process mapping, and requirements management.  • Experience with AI tools and creation of agents to generate more efficient product operations, analyze