Global Strategic Communications & Change, Media Relations and Leadership Visibility, Senior Manager

Line of Service Internal Firm Services Industry/Sector Not Applicable Specialism IFS - Brand & Communications Management Level Senior Manager Job Description & Summary The Senior Manager, Media Relations & Leadership Visibility is responsible for advancing PwC's presence in the marketplace through strategic media engagement, thought leadership promotion and executive visibility initiatives. This role leads the development and execution of proactive media relations programs that position PwC and its leaders as authoritative voices on the issues shaping business, technology, the economy and society. Working across Global Communications, the role identifies opportunities to elevate PwC's perspectives, strengthen relationships with key media and amplify the firm's insights through earned channels. The role also supports the external positioning of priority leaders by integrating executive visibility opportunities into broader media and thought leadership strategies. This is a proactive media relations and influence role focused on increasing the reach, relevance and impact of PwC's voice in the marketplace.

Demonstrating industry leader level knowledge of and/or proven record of success in: 1. Media Relations Strategy & Execution Develop and execute proactive media relations strategies aligned with firm priorities, thought leadership agendas and business objectives. Identify opportunities to position PwC experts and leaders in relevant media conversations and news cycles; Build and maintain strong relationships with key journalists, editors, producers and influencers across business, technology, trade and global business media; Partner with territory communications teams to coordinate media opportunities that support global priorities; Drive a consistent pipeline of media engagement opportunities that elevate PwC's voice in the marketplace; 2. Thought Leadership Promotion Develop earned media strategies to support flagship research, surveys, reports and strategic initiatives; Identify newsworthy angles and storytelling opportunities that increase visibility for PwC insights; Collaborate with subject matter experts, communications teams and business stakeholders to translate complex topics into compelling media narratives; Support integrated launch and promotion strategies across earned, owned and social channels; 3. Executive Visibility & Leadership Positioning Support the external positioning of priority leaders through targeted media opportunities, speaking engagements and thought leadership promotion; Partner with Executive Communications colleagues to align visibility opportunities with leadership platforms and strategic messaging; Prepare executives for media engagements through briefing materials, key messages and interview preparation; Identify opportunities to strengthen executive presence across business, policy and industry conversations; 4. Media Engagement & Content Development Draft media materials including press releases, media pitches, briefing documents, Q&As, talking points and background materials; Support executive and subject matter expert interactions with media outlets; Manage media inquiries and coordinate responses in partnership with communications colleagues and business stakeholders; Ensure media engagements are aligned with firm messaging and strategic priorities; 5. Stakeholder Management & Cross-Functional Collaboration Serve as a trusted communications partner to executives, subject matter experts and business leaders; Coordinate closely with Executive Communications, Social Media, Marketing, Thought Leadership and territory communications teams; Build strong working relationships across the network to identify opportunities and share best practices; Help align external communications efforts across multiple channels and audiences; 7.

Development & Capability Building Coach, mentor and develop junior communications professionals, helping strengthen media relations, storytelling and