Senior Director, Social & Community, LA28

Summary: The LA28 Olympic & Paralympic Games will unfold in real time on Social platforms; the line between athlete and creator has blurred the second (and third) screen now plays a critical role in how the Games dominate culture.  Billions of fans around the world will experience the games on Social first, presenting a massive opportunity for The Coca-Cola Company to drive value for our brands, bottlers and customers.  The Sr. Director I, Social & Community | LA28 will set the enterprise ambition and operating model for how NAOU drives value during the Olympic & Paralympic Games through social, community and creator-led marketing. Working closely with the wider North America Social community, this leader will drive our LA28 Social strategy & execution, elevating social from a channel discipline to a modern growth capability that connects culture, creators, communities, content, commerce and measurement across the full IMX ecosystem.  Strategic Outcomes This Role Owns A clear LA28 social and community vision that modernizes brand building around culture, conversation, creators and community participation during LA28. A creator-led operating model that defines strategy, governance, briefing standards, partner roles, content workflows, and measurement. A stronger bridge between brand storytelling and social-native content, ensuring creative ideas are built for the behaviors, communities and formats of each platform. An accountable LA28 social ecosystem with sharper KPIs across community health, advocacy, cultural relevance, content effectiveness, creator performance and business impact. A high-performing partner, creator and agency model built for speed, experimentation, social safety, learning and scalable excellence. What You’ll Do for Us Vision & Social Transformation: Define and articulate a bold, future-forward vision for LA28 social and community that positions social as a strategic growth capability, not only a communications channel. Lead the transformation of social into a cultural engine for brand relevance, consumer participation, advocacy and business growth. Creator-Led Way of Working: Build the strategic framework, operating model and governance for creator-led marketing across core brands activating LA28. Define how creators are used across the funnel, when brands should work with creators versus influencers, how creator briefs are developed, how creator content is activated across paid, owned, earned and commerce environments, and how learnings are scaled across brands. Creator Strategy, Governance & Measurement: With IMX Social Lead, co-create clear standards for creator selection, role definition, briefing, content rights, approvals, brand safety, disclosure, measurement and optimization. Partner with Brand, Creative, Media, Legal, Procurement and agency teams to create a consistent, accountable and scalable creator ecosystem. Community-Centric Brand Building: Support and accelerate big picture efforts to build (alongside IMX Social team) and nurture vibrant brand communities by embedding human insights, cultural foresight, social listening and audience-first planning into social strategy. Ensure social content and community engagement reflect authentic storytelling, two-way participation and genuine consumer connection. Content Excellence & Platform Fluency: Champion fit-for-platform creative that reflects how people actually discover, engage, share and participate in culture across each social environment. Drive stronger creative standards for short-form video, creator content, community response, real-time engagement and social-first storytelling. Social Safety & Brand Protection: In collaboration with IMX, support development of and adoption of best-in-class social safety protocols, escalation routines, listening signals and response standards. Protect our brands through proactive issue management, rapid response and clear decision-making across platforms, agencies and stakeholders.