IN_Senior Associate_ Dynamics, AI, Selenium_Data and Analytics_Advisory_Bangalore

Line of Service Advisory Industry/Sector Not Applicable Specialism Data, Analytics & AI Management Level Senior Associate Job Description & Summary At PwC, our people in data and analytics focus on leveraging data to drive insights and make informed business decisions. They utilise advanced analytics techniques to help clients optimise their operations and achieve their strategic goals. In data analysis at PwC, you will focus on utilising advanced analytical techniques to extract insights from large datasets and drive data-driven decision-making. You will leverage skills in data manipulation, visualisation, and statistical modelling to support clients in solving complex business problems. * Why   PWC At  PwC , you will be part of a vibrant community of solvers that leads with trust and creates distinctive outcomes for our clients and communities. This purpose-led and values-driven work, powered by technology in an environment that drives innovation, will enable you to make a tangible impact in the real world. We reward your contributions, support your wellbeing, and offer inclusive benefits, flexibility programmes and mentorship that will help you thrive in work and life. Together, we grow, learn, care, collaborate, and create a future of infinite experiences for each other. Learn more  about us . At  PwC , we believe in providing equal employment opportunities, without any discrimination on the grounds of gender, ethnic background, age, disability, marital status, sexual orientation, pregnancy, gender identity or expression, religion or other beliefs, perceived differences and status protected by law. We strive to create an environment where each one of our people can bring their true selves and contribute to their personal growth and the firm’s growth. To enable this, we have zero tolerance for any discrimination and harassment based on the above considerations. " Responsibilities: • Implement Testing for Dynamics CRM systems through Automation tool such as Selenium •Develop and maintain automated test frameworks specifically tailored for AI/ML models within CRM systems to ensure accuracy, performance, and reliability of intelligent customer insights • Work on optimising the work and help in end to end testing through agentics flows • Perform end-to-end testing of customer journey automation, lead scoring algorithms, and personalized recommendation engines to ensure optimal user experience and business value delivery • Create and execute test cases for CRM integrations with third-party AI services, APIs, and external data sources while ensuring data quality and system interoperability • Monitor and analyze AI model performance metrics, conduct regression testing on retrained models, and validate the accuracy of predictive customer behavior algorithms • Document test results, defects, and AI model performance issues while working closely with development teams to resolve complex technical challenges in AI-driven CRM features • Establish quality assurance processes for continuous integration and deployment of AI models within CRM environments, ensuring compliance with data privacy regulations and industry standards Mandatory skill sets: • Dynamics, AI, Selenium Preferred skill sets: • Dynamics, AI, Selenium Years of experience required: 4+ years Education qualification: B.Tech/MCA/BCA/M.tec Education (if blank, degree and/or field of study not specified) Degrees/Field of Study required: Bachelor of Engineering, Master of Engineering Degrees/Field of Study preferred: Certifications (if blank, certifications not specified) Required Skills Selenium (Software) Optional Skills Accepting Feedback, Accepting Feedback, Active Listening, Algorithm Development, Alteryx (Automation Platform), Analytical Thinking, Analytic Research, Big Data, Business Data Analytics, Communication, Complex Data Analysis, Conducting Research, Creativity, Customer Analysis, Customer Needs Analysis, Dashboard Creation,