Marketing Manager Lead - Journeys & Personalization

Why USAA? At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families. Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful. We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.

Our Marketing Manager Lead, Journeys & Personalization is responsible for ongoing management of agency resources, campaign and channel plans and related budgets that achieve stated objectives. Develops partnerships with various internal and external resources to develop and deliver go-to market plans for USAA brand and products that contribute to goals outlined by strategy/market performance. Ensures the on-time, orderly flow of all projects from initiation to release, through responsible project delivery execution.   USAA is seeking a strategic and data-driven Marketer to lead the strategy, design, and optimization of end-to-end customer journeys across Property & Casualty (P&C) acquisition and engagement programs.   This role will be responsible for architecting journeys for both members and non-members across owned channels and select paid media touchpoints. The ideal candidate will combine customer-centric thinking, marketing strategy, personalization expertise, and data-driven decision-making to reduce friction throughout the funnel, increase customer engagement, and improve conversion performance.   You will partner closely with Marketing, MarTech, Analytics, Product Marketing, Digital Experience, Media, and external partners to deliver connected experiences that drive measurable business outcomes.    This role is remote eligible in the continental U.S. with occasional business travel. However, individuals residing within a 60-mile radius of a USAA office will be expected to work on-site 4 days per week. Relocation assistance is not available for this position.

Implements strategies and tactics to support the acquisition, development and retention of business and / or effectively manages agency to ensure alignment with goals and priorities over multiple products/strategies. Applies expert knowledge of marketing principles to complex, and often unique work assignments. Applies expert knowledge of the business, its products and processes, advising senior management on issues. Leads and motivates cross functional team members in the development and implementation of key initiatives. Serves as the primary resource for cross-functional team members on escalated issues of a unique nature. Leads the process management role through the creation, monitoring and execution of new processes, in addition to enhancing current processes. Assigns the appropriate level of resources for marketing programs based on key business goals and / or is responsible for leading the development and overall project management oversight of multiple marketing campaigns and go-to market plans. Leads the facilitation and maintenance of data in internal systems and / or campaign planning tools and / or applies mathematical and statistical concepts to effectively gather and interpret data. Directs analyses, root cause identification and development and recommendation of key work product. Creates and uses a product and service strategy to leverage placement (distribution) principles and strategies to maximize business growth and / or makes appropriate recommendations based on evaluation of prospect / customer needs and receptivity. Effectively follows the marketing process to coordinate and align peers, enterprise partners and senior management. Ensures risks associated with business