Senior Principal Mobile Product Manager

Company Alaska Airlines The Team Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. Whether we use our expertise in accounting, human resources, finance, planning, legal, marketing, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day. If you share our passion for creating an airline people love, we want to hear from you.

Summary The Senior Principal Product Manager is the subject matter expert and thought leader in mobile product management, inside and outside the organization. As an individual contributor, this role designs and implements innovative solutions to address the most highly complex, ambiguous mobile and digital product challenges at Alaska Airlines (AS) and Hawaiian Airlines (HA). This role advises enterprise leaders on long-term mobile product strategy and drives industry-leading, customer-facing product outcomes through cross-functional influence.

Design and implement innovative mobile product frameworks and decision-making precedents that resolve highly ambiguous, enterprise-scale challenges influencing how the broader product organization approaches complex digital solutioning. Define and own the 12–24-month mobile product strategy, making high-stakes investment and build-vs.-buy decisions that allocate enterprise resources and establish the long-term digital product direction for AS and HA. Shape mobile product priorities by advising enterprise leaders and influencing company-wide digital investment decisions; establish the authoritative mobile product point of view that guides cross-functional alignment. Own mobile product investment recommendations, including build vs. buy decisions with material financial impact; ensure product roadmap decisions reflect sound cost-benefit analysis and deliver measurable business returns. Lead the definition, design, and construction of products across the portfolio that delight our users and meet business objectives. Proactively identify and resolve strategic issues that may impair the team’s ability to meet strategic, financial, and technical goals. Drive dialog with engineering, design, external teams, and program management from multiple products to deliver services. Utilize data, usage statistics, primary user research, cost/benefit analysis, and industry analyst reports to inform prioritization and solutions, including build vs. buy decisions. Deliver results for key product metrics and goals that support business objectives and ensure consistency across the organization. Create and deliver cross-portfolio communication to internal and external audiences. Additional Details Alaska's mobile app is the digital front door to the travel experience. As the Senior Principal Mobile Product Manager, you will set the vision for the future of Alaska's mobile experience used by millions of guests. From reducing friction during critical day-of-travel moments to leveraging AI and personalization to create more intuitive experiences, you'll drive the strategy and execution of high-impact initiatives that shape how customers interact with Alaska before, during, and after they travel. Working across product, engineering, and business teams, you'll influence enterprise-wide decisions and deliver innovations that elevate both guest satisfaction and business performance. Job-Specific Experience, Education & Skills Required 10 years of experience in digital product management or a related field, with responsibility for mobile products or customer-facing digital experiences. Bachelor’s degree in product management, marketing, business, digital platforms, or a related field; two years of additional experience as described above can be in lieu of this Bachelor’s degree requirement. Excellent problem-solving and analytical skills,