Retail Manager, Consumer Products - Korea

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

We are looking to grow our Consumer Products team to help amplify member joy and strengthen brand affinity around the Netflix brand and our beloved titles. We do this by developing creative and relevant ways for our members and fans to interact with Netflix off-screen.

Consumer products drive meaningful show awareness and buzz with product stories that allow fans to express their love for our brand and titles, while also generating meaningful revenue. Ideally, our products connect members to our content, and to each other, by bringing their favorite stories to life.

This role is responsible for creating and executing Netflix's consumer products retail strategy for Korea across multiple categories by seamlessly managing retailer relationships in key markets while staying highly aligned with the regional commercial and marketing teams. This position will report to the Senior Manager of Consumer Products, Korea and will be based in Seoul.

The role requires a results-driven, entrepreneurial leader with a strong background in business development, commercial strategy, and team leadership. The person should be proactive and relationship-oriented, capable of building and scaling a business by bringing Netflix's intellectual properties (IPs) to life for fans.

* Local Retail Strategy: Architect and own the long-term retail growth strategy for Korea, aligning category priorities and franchise goals to maximize Netflix’s brand footprint.

* Seasonal Moment Maximization: Ensuring Netflix never misses key seasonal momentum by maximizing retail partnerships around major tentpole events and campaigns.

* DTR & E-commerce Partnership Management: Identify, secure, and manage high-impact Direct-To-Retail (DTR) and strategic e-commerce partnerships to

* accelerate business growth and ensure a premium Netflix presence across key retail and digital channels.

* Retail Marketing & Activations: Lead integrated retail marketing campaigns with strategic retail and e-commerce partners to maximize franchise visibility, drive fan engagement, and deliver best-in-class in-store, digital, and omnichannel activations around key launches and seasonal moments.

* Channel Optimization: Develop a comprehensive Channel Management Strategy, partnering with country lead to identify and invest in high-growth retail channels.

* Global-to-Local Execution: Lead the local execution of global partnerships, collaborating closely with CP Marketing to deliver best-in-class execution, localized activations, and marketing support.

* Business Intelligence & Analysis: Drive business growth through rigorous category analysis, identifying key revenue drivers and scaling opportunities throughout the fiscal year.

* Cross-Functional Leadership: Drive holistic alignment from inception to completion by leading internal squads across Commercial, Marketing, and Legal teams.

* Innovation & Trends: Apply deep retail account expertise and consumer insights to develop "break-frame" retail solutions that are both innovative and operationally executable.

* Best Practice Exchange: Systematically capture and leverage retail best practices from other global regions (UCAN, LATAM, EMEA) to elevate local market performance.

* Performance Tracking: Regularly analyze retail results and KPIs, delivering actionable insights to the broader Consumer Products team to drive continuous improvement.

* 8+ years of experience in retail, consumer products, licensing, or commercial partnerships with globally recognized brands, major entertainment IPs, or leading retailers, with a proven track record of driving business