Sr. Manager, AI GTM & M&A

Sr. Manager, AI GTM & M&A Full-time Employee Type: Regular Region: AMS - North America and Canada Work Persona: Flexible or Remote Company Description It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started. Join us to put AI to work for people. Job Description The Global AI GTM & M&A team at ServiceNow helps drive clarity, operational efficiency, and data-informed decision-making across our global Sales, Customer Success, and Partner ecosystem. As ServiceNow continues to scale organically and through acquisitions, we are seeking a Senior Manager who can balance strategic thinking with hands-on execution. Key Responsibilities GTM Strategy: Translate executive strategy and M&A integration plans into clearly scoped programs, workplans, and success metrics for GTM teams. Conduct research, data analysis, and executive-ready synthesis on GTM performance, market trends, and sales effectiveness on organic and acquired solutions. Support strategic initiative owners with modeling, benchmarking, and business case development that inform leadership decisions GTM Operational Execution Lead assigned workstreams for GTM integration of acquired SaaS businesses under the direction of senior leadership. Develop and maintain GTM operating artifacts such as playbooks, process documentation, templates, and dashboards that drive consistency and performance across regions and functions. Collaborate closely with GTM Ops, Finance, Product, Analytics, and Enablement to drive priorities and deliverables. Support rollout and adoption of new GTM processes, tools, and AI-enabled workflows. Stakeholder Engagement & Leadership Exposure Partner with senior GTM leaders to ensure high-quality deliverables and insights that influence major decisions. Build trusted relationships with key cross-functional partners and drive alignment on shared business objectives Champion a culture of execution excellence, continuous improvement, and ownership across the GTM Strategy team Qualifications 7+ years of experience in GTM strategy, or enterprise SaaS environments (combination preferred) Strong ability to bridge technical expertise with business priorities, influencing direction and driving adoption Experienced in delivering AI-powered programs from concept through scale, with measurable business impact Strong analytical and problem-solving skills, including experience working with large datasets and building business models Excellent communication skills; able to develop executive-ready materials and influence at all levels. High sense of ownership and bias toward action; thrives in fast-paced, ambiguous environments. Collaborative mindset and ability to lead through influence across teams and functions. Bachelor’s degree required; MBA or advanced degree a plus. Additional Information Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion,