Email Marketing Lead

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. About Salesforce  Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword — it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce. The Experience Our AMER & EMEA Email Marketing team is looking for an experienced Email Marketing Lead to own EMEA Demand Generation and Event Audience Generation. You'll balance business needs with channel health, driving Fiscal Year plan and KPI performance (eg leads, pipeline attribution), registration targets for events, and sustained engagement (e.g. click-through rate, unsubscribe rate, unsubscribe-to-click rate). You'll partner closely with Field Marketing, Strategic Events and Demand Generation across EMEA. This is an end-to-end role — from planning and audience strategy through AI-assisted Email production, send execution, reporting, and business reviews. This is a hybrid role with three days in the office each week, in either Dublin or London. What You'll Actually Be Doing This role is scoped around judgment calls, stakeholder relationships, strategic prioritization, AI-assisted email production and accountability for outcomes — the parts of the job that determine whether EMEA's email programs actually drive business results. Strategy & Planning * Build trusted relationships with stakeholders and collaborate on intake, self-service offers, campaigns, and performance. * Set each stakeholder's FY plan and KPI targets, using judgment on what's realistic given their business context, and adjust that plan in monthly reviews. * Lead quarterly business reviews with stakeholders — reading the room, negotiating priorities, and making the call on what to prioritize. * Decide which cross-regional process or standardization initiatives are worth pursuing each half, and build the buy-in to land them across AMER/EMEA. * Bring forward-looking recommendations to business reviews — synthesizing signals into a point of view. Demand & Audience Generation  * Execute demand generation campaigns end-to-end — deciding when to refresh, escalate, or retire a campaign, and advising stakeholders on the right channel and approach based on program context beyond dashboards. * Align send calendar, suppressions, and sequencing directly with stakeholders — weighing whose priority wins this week across competing demands, and executing the resulting plan under time pressure. * Turn post-send data into actionable observations stakeholders will actually act on, beyond a summary of numbers. * Own escalation decisions on support eligibility disputes and flag process divergence between AMER and EMEA before it becomes a bigger problem. Email Production & Self-Service Offering * Direct AI tools to