Senior Brand Manager

Senior Brand Manager

Sales & Marketing

Greeley, Colorado

Description

Senior Brand Manager, Prepared Foods The Opportunity Pilgrim's and JBS are among the largest protein companies in the world. In prepared foods, we are almost entirely unbranded. That gap is the opportunity, and this role is how we close it. We have the manufacturing scale, the retail relationships, and the commitment to build a house of brands across our prepared foods portfolio. What we don't have yet is the answer to what those brands should be, who they're for, and why anyone should choose them over what's already on the shelf. Somebody gets to decide that. We're hiring that person. This is not a role that inherits a brand and optimizes it. There is no playbook here yet, and that is the point. You'll work with our category teams to figure out where we should play, build the case for the bets worth making, and carry the approved ones from concept through launch and into a real business. You build it, you launch it, you grow it. Nothing gets handed off to somebody else once the hard part is done. You'll report directly to the Head of Marketing for Branded Products. The person who decides what we fund is the person you work for, and your case is what gets decided on. If your thinking is good, it moves. That is unusually direct exposure for a role at this level, and it's deliberate. We're at a stage where the quality of the argument matters more than the layers it travels through.

The bets we make •      Where our prepared foods brands should play, and where they shouldn't. You'll partner with Category Development and our Center of Excellence to shape the questions worth answering, then turn what comes back into a case with a real point of view. •      The recommendation to advance, hold, or kill every opportunity in the pipeline, with the reasoning on the record. You make the call you believe in and you defend it. Knowing what to walk away from matters as much as knowing what to chase. •      Brand architecture: whether we extend, create something new, license, or partner. When your recommendation touches a brand we already have, you'll build it with our Senior Director of Brand Marketing, who owns our brands portfolio-wide. New brands that come out of this pipeline join that portfolio, and you'll have been the one who made them exist. Getting them to market •      The selling story and sell-in materials that get our sales teams into the room and out with a win. •      The packaging creative process, from brief to shelf. •      The launch, driven through our stage gate process with R&D, Culinary, Packaging, and Operations, and out the door with Commerce Marketing and Brand Activation. The brands themselves •      Brand strategy, positioning, and guardrails for what's in your scope: who we're for, what we stand for, what good looks like. Agencies do the building. You set the direction, write the brief, and judge what comes back. •      Brand stewardship for Principe, our Italian meats business, delivered through agency partners. Roughly 15% of the job today, and it flexes with the business. True Ownership •      Priorities shift, opportunities emerge, and challenges need owners. You'll step in where needed, take on additional responsibilities, and help move the business forward.   How You'll Work You'll work through influence rather than authority. That's not a limitation, it's the job. Your ideas travel on the strength of the case behind them, and the people who do well here are the ones who can walk into a room with Category Development, Sales, R&D, and Operations and leave with all of them bought in. •      Category Management owns the P&L and runs the business. You're their brand and consumer partner. The bar is that they can't imagine running it without you. •      Category Development and our Center of Excellence bring where-to-play, category and consumer