Social Media Specialist/Graphic Designer

JLL empowers you to shape a brighter way .   Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong.  Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.

Overview:   We are seeking a creative and data-driven Social Media Executive / Digital Marketing specialist to build and manage the online presence of a premium residential compound in Riyadh. The successful candidate will be responsible for developing and executing digital marketing strategies, managing social media channels, creating engaging content, driving online lead generation, and enhancing brand reputation across all digital platforms.

Social Media Management   Develop and execute comprehensive social media strategy across all relevant platforms (Instagram, Facebook, Twitter/X, LinkedIn, TikTok, Snapchat) Create, schedule and publish high-quality content daily aligned with brand guidelines and community calendar Manage community engagement including responding to comments, messages and mentions Monitor social media trends and incorporate relevant content themes and formats Develop platform-specific content strategies optimized for each channel's audience and algorithm Coordinate influencer partnerships and brand ambassador programs Manage social media advertising campaigns with monthly budget allocation and ROI tracking Grow follower base organically and through paid campaigns with monthly growth targets Conduct social listening and sentiment analysis to track brand perception Create and maintain social media content calendar aligned with leasing objectives and community events   Content Creation & Storytelling   Produce high-quality visual and written content including photos, videos, reels, stories and graphics Coordinate professional photography and videography shoots showcasing property features and lifestyle Write compelling captions, blog posts and marketing copy in Arabic and English Develop video content including property tours, resident testimonials, amenity showcases and event coverage Create branded templates, graphics and visual assets using Canva, Adobe Creative Suite or equivalent Develop resident success stories and lifestyle content highlighting compound living experience Produce seasonal campaigns aligned with cultural events, holidays and Saudi Vision 2030 initiatives Maintain brand voice consistency across all content and communications Curate user-generated content and resident testimonials with proper permissions Develop content pillars covering amenities, community, lifestyle, location and leasing offers   Digital Marketing & Lead Generation   Manage online property listings on major portals Optimize listing content, imagery and descriptions for maximum visibility and lead generation Monitor and respond to portal inquiries Execute Google Ads and social media advertising campaigns targeting qualified prospects Develop landing pages and lead capture forms optimized for conversion Implement SEO best practices across all digital properties and content Manage email marketing campaigns including newsletters, promotional offers and resident communications Track lead sources and attribution across all digital channels Coordinate with leasing team to align digital campaigns with occupancy goals and pricing strategy Develop retargeting campaigns for website visitors and engaged prospects   Online Reputation Management   Monitor and manage online reviews across Google, Facebook, Bayut and other platforms Respond