Lead Marketing Management -– Marketing Transformation & Operations

Lead Manager   Marketing   Transformation   &   Operations   This position requires office presence of a minimum of 5 days per week and is only   located   in the location(s) posted. No relocation is offered.   At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.   Lead Marketing Manager – Marketing Transformation & Operations   Join AT&T and   reimagine   the communications and technologies that connect the world. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you   won’t   just imagine the future- you’ll   create it.   About AT&T   At AT&T   we’re   redefining the future of connectivity. At our core is passion to serve our customers with products and services that create connections, improve lives, and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.   About the Marketing & Growth Organization   The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services, and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody   expertise , simplicity, and inspiration in everything we do.   About this role   To win in a connected,   always ‑ on   marketplace, AT&T   requires   consistent, scalable, and disciplined marketing ways of working. This role   is responsible for   defining, standardizing, and embedding   enterprise ‑ wide   marketing operating models that enable marketers to plan, execute, and   optimize   work effectively—regardless of channel, team, or business unit.   The ideal candidate would   possess   strong business and financial acumen, with   clear   understanding of AT&T’s business priorities and budget realities. They should   be skilled at transformation enablement and adoption with the ability to influence teams to adopt new tools, workflows, and behaviors through timeline communication and change management tactics. They should also be skilled at stakeholder,   leadership   and executive communications with the   ability to influence through credible, multi-mode communications that reflect the unique needs of different audiences.

Marketing   Transformation and Capability Enablement    Define and   maintain   end ‑ to ‑ end   marketing operating frameworks that span planning, intake, execution, optimization, and measurement   Establish enterprise standards for how marketing work is planned, prioritized, governed, and delivered   Ensure processes are flexible enough to support diverse marketing motions while   maintaining   consistency   Continuously assess and evolve ways of working to keep pace with business needs and market dynamics   Connect   competency and   operational needs   with   technol ogical   considerations ( MarTech ,   AI,   GenAI,   etc .)   ​ Leadership & Stakeholder Engagement:   Develops and delivers   timely , credible, multi-mode   communications   that reflect the unique needs of different audiences    Builds shared understanding and engagement across leaders and team in service of transformation objectives    Build strong relationships to drive alignment, adoption, and sustained behavior change   Act as a change leader, balancing pragmatism with   long ‑ term   operational maturity   ​   Expertise :   Minimum of 5 years