Digital Experience Design Senior Manager

Digital Experience Design Senior Manager The Opportunity: We are seeking a strategic and hands-on design leader to define and deliver the future of Booz Allen's digital experience s. This role combines digital experience strategy, strong visual and interface design, and UX fundamentals with ownership of the web channel as a primary platform for audience e nga gement, brand storytelling, and lead generation.  The Digital Experience Design Senior Manager will set the vision for modern, e nga ging digital experience s, with a primary focus on the website and its role across broader marketing and sales journeys. This individual will lead a multidisciplinary design team, establish  experience  standards and design systems, and partner with brand and creative teams to translate content and creative assets into compelling, intuitive digital experience s.  This is a player-coach role: you will lead through strategy and influence while remaining close to the work—developing experience concepts, providing hands-on design direction, and stepping into design work when needed. You will partner closely with marketing, creative, content, production, analytics, and technology teams to deliver cohesive, high-impact digital experience s. Due to the nature of work performed within this facility, U.S. citizen ship is required .

Define and evolve the digital experience vision across web and adjacent channels, translating business, audience, and brand goals into clear experience strategies and roadmaps.  Set the experience and interface design direction for Booz Allen's digital presence, creating modern, e nga ging experience s that combine strong visual storytelling with intuitive UX. Lead the design of marketing pages, thought leadership, and other content-rich experience s using layout, typography, imagery, interaction, and motion to elevate audience e nga gement.  Partner with brand and creative teams to translate brand standards, campaigns, content, and creative assets into cohesive and effective digital experience s.  Provide hands-on design direction and feedback, raising the quality of concepts and finished experience s while encouraging designers to explore new approaches and push beyond established patterns when appropriate.  Own the web experience strategy, including site architecture, navigation, content models, experience patterns, and continuous optimization to improve e nga gement and performance.  Apply strong UX principles, including information architecture, interaction design, responsive design, usability, and accessibility, to ensure experience s are both compelling and intuitive.  Establish and evolve an enterprise design system and UI pattern library that enables consistency and scalability while supporting flexibility and innovation.  Use audience insights, analytics, experimentation, and research to inform design decisions, define experience met rics and KPIs, and continuously optimize digital experience s.  Lead and develop a multidisciplinary experience design team and serve as a strategic advisor to marketing and business stakeholders, setting a high bar for design quality, collaboration, and execution.  Join us. The world can't wait.  You Have: 10+ years of experience in digital experience design, web design, visual or interface design, or UX design, including leadership responsibility  Experience designing polished, modern, content-rich digital experience s for major brands, organizations, or marketing properties at large scale, built on enterprise content management systems  Experience with visual and interface design skills, including typography, layout, composition, responsive design, interaction, and the effective integration of imagery, video, and motion  Experience with UX fundamentals, including information architecture, interaction design, usability, accessibility, and user- center ed design principles  Experience translating brand systems, content,