Director, Global Integrated Creative & IMX Research Protocols and Intelligence

Summary: The Coca-Cola Company is a global leader in the beverage industry, operating in over 200 countries and combining the power of scale with deep local knowledge to drive sustainable growth. As part of our commitment to innovation and data-driven decision-making, the Global Digital Network organization serves as a key growth driver, delivering enterprise-wide digitized solutions. This role is part of the Enterprise Intelligence team within the Global Digital Network organization. As Director, Global Integrated Creative & IMX Research Protocols and Intelligence , you will lead priority global research, data and analytics to develop and deliver next-generation creative and integrated marketing intelligence solutions that enable distinctive, competitively advantaged integrated creative and consumer communications campaigns across all owned, earned, shared and paid touchpoints. You will work across market research, insights, category, end-to-end connections, sports and entertainment and advertising disciplines to build and implement holistic research tracking, diagnostics, reporting and intelligence for creative advertising, consumer experiences, and brand campaigns.

Creative and Communications Intelligence Creation and Delivery Develop and deliver research, data, and analytics solutions that support brand campaign diagnostics, creative testing, and consumer communications measurement. Create and maintain communications performance reports, identifying trends, insights, and actionable recommendations. Collaborate with marketing teams to translate data into meaningful intelligence and insights that drive creative and communications effectiveness. Present research findings and analytics outcomes to network partners, ensuring alignment with business goals and marketing strategies. Partner with the Enterprise Intelligence team to integrate insights into brand strategies and identify opportunities for scaled productization and process improvements. Communications Research and Data Integration Assess, acquire, and manage communications-related data sources from diverse platforms to streamline and drive actionable, data-informed business decisions. Develop and manage reporting systems and dashboards to diagnose performance and identify opportunities for optimization. Leverage automation, AI, and advanced analytics tools to enhance the efficiency and effectiveness of communications intelligence systems. Support Creative and Communications Optimization Embed creative and communications trends, consumer insights, and competitive analysis into research and analytics deliverables. Support the development and execution of creative testing and campaign diagnostics to optimize brand messaging and media investments. Cross-Functional Collaboration Work closely with Human Insights, Marketing Performance, IMX, Sports and Entertainment, Connections, and Categories across Global and OU Marketing associates to align communications intelligence deliverables with business objectives. Contribute to the development of creative and communications enterprise intelligence protocols and knowledge sharing within the communications intelligence community and cross-network for greater data fluency and intelligence utilization. Actively participate in the creative and communications intelligence community of practice, sharing insights and best practices to foster engagement and growth. Qualifications & Requirements Functional Skills Communications Intelligence Expertise:  Experience in developing and managing protocols and diagnostics for creative communications, consumer experiences, and brand campaigns. Data Storytelling:  Ability to communicate complex information and implications through clear, compelling narratives. Advanced Analytics:  Proficiency in AI, automation, and advanced analytics to enhance communications intelligence systems. Research and Data Management:  Experience in managing research protocols,