Senior Social Media Team Lead

Arcadis is the world's leading company delivering sustainable design, engineering, and consultancy solutions for natural and built assets. We are more than 34,000 people, in over 30 countries, dedicated to improving quality of life. Everyone has an important role to play. With the power of many curious minds, together we can solve the world’s most complex challenges and deliver more impact together. Role description: The Social Media Team Lead is responsible for the operational delivery of the global social media strategy. The role manages day-to-day team operations, translates strategic priorities into scalable execution plans, and ensures consistent, high-quality delivery across social channels, employee advocacy, social listening, and platform governance. The role drives operational excellence through data, insights, and continuous improvement to support Arcadis’ strategic priorities and business objectives. Role accountabilities:

Social Media Strategy & Channel Activation

Lead the day-to-day delivery of the global social media strategy across priority channels, ensuring activity is aligned to global content priorities and business objectives.

Translate global priorities into clear social media activation plans that build reach, relevance, authority and demand.

Develop and maintain an insight-led social content and activation roadmap, using audience, channel and performance data to inform planning, optimisation and continuous improvement.

Translate the strategic channel direction set by the Global Digital Marketing Director and Global Social Media Manager into operational plans, team priorities, and scalable delivery across social channels, employee advocacy, and platform governance.

Identify opportunities to improve social media impact through testing, new formats, platform innovation, employee advocacy and stronger integration with paid media and wider channel activity.

Social Media Operations & Employee Advocacy

Establish and maintain efficient operational processes for employee advocacy (Brand Ambassador Program), including board configuration, user management, stakeholder engagement, performance reporting, content planning and continuous optimisation.

Set high standards for social media execution, including channel governance, content quality, stakeholder briefing, publishing workflows, community engagement and reporting.

Identify, escalate and support the management of potential reputational risks, sensitive issues or negative sentiment arising through social media activity, working with relevant stakeholders where required.

Maintain oversight of community engagement trends, audience sentiment and channel health, providing recommendations to improve engagement, protect brand reputation and enhance the audience experience.

Champion inclusive, accessible and brand-aligned content across social channels and employee advocacy activity.

Support the business with clear guidance, toolkits and best practice so global social media standards are applied consistently.

Managing assigned tasks from the global project request tool on time

Closely work with the creatives team to request new content to be promoted on social media.

Team Leadership & People Management

Lead, coach and prioritise the work of the GSSC social media team, creating clarity on objectives, accountabilities, delivery standards and ways of working.

Foster a culture of collaboration, continuous learning and operational excellence within the social media team.

Support resource planning, workload prioritisation and capability development to ensure the team can effectively deliver against business priorities.

Stakeholder Partnership & Integrated Marketing

Work with global stakeholders to ensure social media plans support commercially relevant priorities and audience needs.

Collaborate with paid media, organic social, email, web and analytics teams to connect channel activity and improve the full audience journey.

Build strong