Vice President, Marketing

VICE PRESIDENT, MARKETING Job Description ServiceChannel is the leading cloud-based service automation platform for facilities management. We offer a single platform to source, procure, manage, and pay for repair and maintenance services from commercial contractors. ServiceChannel is well established, but even after almost 20 years we still retain the spirit of a startup. We are primed for success, and we are currently on a high growth trajectory. We are committed to crafting a great product for our customers and a phenomenal work environment for our employees to succeed professionally and personally.  ServiceChannel helps many of your favorite brands manage their brick-and-mortar facilities. Our customers are market leaders in the retail, restaurant, grocery, convenience store, fitness, banking, education and health industries. The facilities and store operations teams at CVS, Trader Joe’s, Adidas, Louis Vuitton, and Chipotle, among 500 other brands in over 70+ countries, rely on ServiceChannel to deliver the best possible guest and employee experience. We are the leader in our space, and we continue to earn that position by innovating within data analytics, IOT, and machine learning through our market-leading software and services.  We’re seeking a Vice President of Marketing to lead our marketing strategy, planning, and execution to drive growth and scale for ServiceChannel business. This leader will report to the Chief Commercial Officer and manage a team and agencies, working with Sales, Operations, Product, and Customer Success to achieve our overall go-to-market, revenue, and retention goals. You’ll bring your expertise and track record to help ServiceChannel continue to achieve high year-over-year growth.

Planning & Strategy:  Own the Marketing function for ServiceChannel, including annual planning, budget/investment prioritization, performance management, and execution across digital, AI-driven marketing, SEO/website, events, and lifecycle marketing. Define the overall marketing plan, including strategy, marketing channel mix, campaigns, and investments – aligned with the goals of the organization. Partner with the CCO and GTM leadership team to shape ServiceChannel’s growth strategy and annual marketing plan. Maintain and enhance a campaign measurement framework to ensure ongoing management and adjustments aligned with the marketing funnel KPIs as well as pipeline, bookings, and revenue targets. Accountable for the marketing budget, agency/vendor investments, campaign spend effectiveness, and resource allocation decisions. Accountable for measurable contribution to pipeline creation, bookings, revenue growth, customer expansion, retention support, funnel conversion, and campaign ROI. Digital Demand Gen: Drive strategy, execution, and optimization of multi-channel digital marketing programs to expand our marketing reach and partner with Brand to ensure ServiceChannel is the preferred vendor of vendors being evaluated during buying processes, therefore increasing website traffic and account engagement and driving inbound and outbound pipeline from our target customers. Work with product marketing and brand marketing to hone the creative and messaging of landing pages, ads, emails, and other digital assets. Develop and constantly iterate on a testing plan designed to identify incremental campaign improvements and channel optimizations. Establish and track KPIs and leading indicators as part of these campaigns.  AI & LLM-Driven Marketing Champion the use of AI-assisted workflows to reduce manual lift on the team and increase campaign velocity. Identify and lead adoption of AI/agentic tools to help across the funnel; from account and contact research to campaign orchestration, to content generation and personalization at scale. Partner with IT/Engineering to responsibly integrate AI tools into the existing MarTech and data stack, ensuring data quality and governance. SEO/GEO/AEO and