Market Director - Advisory

We are seeking an experienced sales professional to drive growth and strengthen relationships across Broker-Dealer and Registered Investment Advisor (RIA) channels. In this Market Director - Advisory role, you will serve as a trusted partner to financial professionals, delivering market insights, portfolio construction expertise, and investment solutions that help advisors grow their businesses and better serve clients. Develop and manage a designated territory in partnership with Internal Wholesalers to achieve sales goals and increase market share. Build and maintain strong relationships with financial professionals through regular in-person meetings, virtual consultations, and ongoing communication. Drive new business opportunities, retain assets, and support the execution of asset retention initiatives. Consult with advisors on a broad range of investment solutions, including: Mutual Funds ETFs Model Portfolios Separately Managed Accounts (SMAs) Index Funds Alternative Investments Retirement Solutions Provide timely market insights, portfolio construction guidance, product education, and performance information. Identify advisor needs and recommend investment strategies and solutions aligned with their business objectives. Support product launches, corporate initiatives, key accounts, conferences, and marketing campaigns. Create and deliver impactful sales presentations, product workshops, and educational events for financial professionals. Respond to advisor inquiries, provide sales and marketing materials, and assist with escalated service matters when needed. Maintain accurate records of advisor interactions and business development activities within CRM systems. Travel as needed to support territory management, advisor meetings, conferences, and industry events. *Sales positions are eligible for sales incentives whereby total compensation may far exceed base salary depending on individual performance. Positioned where financial services meet technology, Principal creates financial tools that assist our customers in living better lives. We are proud to be a purpose-oriented organization, guided by our mission to ensure financial security is within everyone's reach. Our mission, integrity, and customer dedication have made us a reliable leader for more than 140 years!

Bachelor’s degree or equivalent combination of education and experience. 10+ years of financial services industry experience, preferably in investment sales, wholesaling, asset management, or advisor relationship management. Strong knowledge of investment products, financial markets, and portfolio construction concepts. Demonstrated success building relationships and driving sales results through Broker-Dealer and RIA distribution channels. Experience with Envestnet and other advisor technology platforms. Strong understanding of investment product distribution and advisor support. Experience presenting to financial professionals and leading educational events. Excellent presentation, communication, and consultative selling skills. Ability to work independently while collaborating effectively with internal partners and stakeholders. Ability to travel, up to 50%. Licensing Preference given to candidates who already hold industry licenses. Candidates not currently licensed must obtain the following within 90 days of hire: Securities Industry Essentials (SIE) Series 7 Series 65 or 66 Salary Range Information This position offers a competitive compensation package consisting of a base salary combined with incentive earnings. The base salary will provide financial stability, while the incentive component offers additional earning potential based on performance metrics.

(Non-Exempt expressed as hourly; Exempt expressed as yearly) $100000 - $100000 / year Time Off Program Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation,