Marketing Manager

Join a global technology leader and take your technical career to the next level. North Star Imaging (NSI) is a worldwide leader in 2D digital radiography and 3D computed tomography equipment. As part of Illinois Tool Works (ITW) , a Fortune 250 company, we combine the agility of a specialized technology business with the strength and stability of a global industrial powerhouse. We are seeking a dynamic Marketing Manager to join our Marketing team at our headquarters in Rogers, MN. In this role, you will own and lead NSI’s marketing strategy, execution, and performance across digital and traditional channels. This role is responsible for developing data-driven marketing initiatives, optimizing demand generation and lead conversion, and increasing brand visibility and market impact. The Marketing Manager serves as the primary marketing business owner for NSI, translating insights into action and ensuring alignment with corporate objectives. This role manages and mentors a Marketing/Digital Specialist, providing direction, prioritization, and development to ensure effective execution of campaigns and initiatives. The Marketing Manager partners closely with Sales, Strategic Marketing, Product, Engineering, and cross-functional stakeholders to drive go-to-market success and measurable commercial outcomes.

Primary Responsibilities Successful applicants will combine strategic thinking with hands-on execution and will bring prior experience in marketing communications, demand generation, or marketing analytics. Additional responsibilities include: Marketing Strategy, Ownership & Leadership Own NSI’s marketing strategy, performance metrics, and execution roadmap across digital and traditional channels. Translate business and growth objectives into actionable, measurable marketing initiatives. Lead, mentor, and manage one Marketing/Digital Specialist, setting priorities, providing coaching, and ensuring high-quality execution. Act as the primary marketing partner to Sales and Product teams to support revenue growth and pipeline development. Balance strategic planning with hands-on execution while driving accountability for results. Oversees content development including website, sales collateral, and marketing materials to ensure consistency with brand standards. Marketing budget planning and management, including vendor and agency negotiations, to ensure efficient allocation of resources against strategic priorities. Strategic & Analytical Responsibilities Analyze market trends, customer insights, campaign performance, and competitive intelligence to inform marketing strategy and identify growth opportunities. Own performance measurement across key KPIs including website traffic, CTR, conversion rates, cost per lead, SEO performance, and ROI. Translate analytics into clear recommendations that drive optimization and continuous improvement. Develop data-driven content and audience targeting strategies aligned with organizational priorities. Provide strategic reporting and insights to Sales and Strategic Marketing, including lead quality, funnel performance, and campaign ROI. Marketing Technology & Digital Platforms Own and optimize the marketing technology stack, including CRM (HubSpot or equivalent), marketing automation platforms (HubSpot, Marketo, Pardot), analytics tools (Google Analytics, Data Studio, Power BI), and SEO/SEM tools (SEMrush, Moz). Partner with Webmaster and Digital Marketing resources to enhance website performance, SEO, UX, and digital lead generation. Oversee email marketing tools, webinar platforms, and social media management dashboards to support integrated campaigns. Ensure data integrity, reporting accuracy, and scalable marketing processes. Marketing Content & Go-to-Market Execution Lead content planning and promotional strategy across print, digital, social, trade media, and events. Collaborate with Engineering, Sales, Product, and Marcom teams to develop and maintain