Omnichannel Marketing Manager

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Omnichannel Marketing Manager

3272

Geography Specific

Altria Client Services

Virginia

Together We Innovate. Together We Change.   Interested in creating connected marketing experiences that engage consumers across multiple channels? If you enjoy bringing together strategy, planning, analytics, and execution to deliver seamless customer experiences, this opportunity may be a great fit. We're seeking an Omnichannel Marketing Manager to lead the development and execution of integrated marketing activation plans that connect brand strategy with consumer engagement across owned, earned, and paid channels. In this role, you'll partner with cross-functional teams, agency partners, and channel owners to deliver coordinated marketing programs that enhance the consumer experience and support business objectives.   This role follows a hybrid work model and is based at our headquarters in Richmond, Virginia.   What You'll Be Doing

Develop and execute integrated omnichannel marketing strategies that align brand objectives, business priorities, and consumer insights. Translate marketing goals into connected communication plans that deliver consistent experiences across channels and consumer touchpoints. Partner with brand teams and channel leaders to identify opportunities to improve engagement, optimize marketing performance, and enhance customer journey. Serve as a central point of coordination across stakeholders, agency partners, and internal teams to ensure alignment of objectives, timelines, and deliverables. Facilitate planning sessions, working teams, and governance forums to support cross-functional collaboration and decision-making. Establish clear roles, responsibilities, communication plans, and execution processes across