Marketing Enablement Lead - Workfront, Planning & Process Innovation

Overview Company Overview: PNC’s Marketing organization is on a journey to redefine what great marketing looks like and activate it as an innovative growth engine for the business. We are investing in Marketing Enablement to ensure we are building a marketing foundation for scale. We are seeking a highly motivated Ops Planning & Insights Lead who is passionate about turning data into action and building the workflows, automation, and operational discipline that allow Marketing to scale with speed and precision. At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success.

Summary: As a Marketing Enablement Lead on the Planning & Process Innovation team, you will advance Marketing by building, configuring, and managing the workflows and automations that power our intake, resource allocation, and operational efficiency — with deep, hands-on Adobe Workfront expertise at the core of the role. You will be a key partner in leveraging platform data to drive visibility into throughput, bottlenecks, and process optimization opportunities that help Marketing operate as a well-run engine, and you will translate that data into clear, actionable insights for stakeholders. We are seeking a team member who is energized by the opportunity to build and strengthen Marketing’s operational, workflow, and automation capabilities and amplify their effectiveness. The ideal candidate is first and foremost a workflow and platform expert — proven in Adobe Workfront who also brings structured, analytical thinking and the ability to translate data into narratives that resonate with both technical and non-technical stakeholders. This team member needs to be a self-starter who is highly collaborative and adaptable, able to navigate ambiguity and drive outcomes across Marketing. You will be based in Pittsburgh, PA (or other Marketing hub). This role is designated as in-office.

Build, configure, and manage workflows and automations within Adobe Workfront to streamline intake, optimize resource allocation, and drive operational efficiency. Leverage Workfront and other system data to drive visibility into throughput, bottlenecks, and process optimization opportunities. Proactively identify inefficiencies in workflows and reporting structures and recommend scalable, standardized solutions to improve operational maturity. Seek out new tools, methodologies, and automation opportunities to enhance workflow and analytics capabilities and innovate processes over time. Translate complex data into clear, actionable narratives that influence decision-making and resonate with both technical and non-technical stakeholders. Apply structured thinking to break down ambiguous problems, leveraging data to uncover root causes, trends, and actionable recommendations. Ensure clean, reliable data by applying best practices that support consistency, traceability, and trust in reporting outputs. Manage competing priorities and tight deadlines while maintaining accuracy and quality in a fast-paced, high-stakes environment.

Workflow & Tool Proficiency Proven experience building, configuring, and managing workflows and automations within Adobe Workfront to streamline intake, optimize resource allocation, and drive operational efficiency. Deep, hands-on experience with Workfront, with the ability to leverage system data to drive visibility into throughput, bottlenecks, and process optimization opportunities. Serves as a subject-matter expert on workflow design, automation (including Fusion automation), and platform administration, and can independently translate operational needs into scalable Workfront configurations. Data Storytelling