Event Marketing Manager

Our Culture and Impact Cvent is a leading meetings, events, and hospitality technology provider with more than 5,500+ employees and ~30,000 customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.   Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like entrepreneurs, taking risks and making decisions confidently. We value diverse perspectives and celebrate differences, working together with colleagues and clients to build strong connections.   AI at Cvent: Leading the Future Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At Cvent, we’re committed to continuous learning and adaptation—AI isn’t just a tool for us, it’s part of our DNA. We’re looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you’ll thrive here. Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation.   Throughout our interview process, you’ll have the chance to demonstrate how you use AI to learn, iterate, and amplify your impact. If you’re excited to be part of a team that’s leading the way in AI-powered collaboration, we’d love to meet you.   The Event Marketing Manager sits within Cvent's Meetings and Events team and owns the end-to-end lifecycle of event-led marketing programs — with primary focus on Cvent's flagship hosted events: Cvent CONNECT US and Cvent CONNECT Europe; as well as our top tier North America trade shows, and top tier brand programs. This is a high-impact, cross-functional role responsible for translating brand strategy and event programming into pipeline-driving campaigns that span pre-event, on-site, and post-event promotion, nurture, and sales enablement. The ideal candidate brings a marketer's mindset and an operator's discipline — equally comfortable crafting audience segmentation strategies as they are analyzing MQL conversion data. You will partner closely with Event Design, Brand, and Sales to ensure every event becomes a demand generation engine. In This Role, You Will:

Hosted and Attended Event Campaign Strategy Own and execute the integrated campaign playbook for Cvent CONNECT US from strategy to pipeline conversion Set the strategy and manage the personnel responsible for execution of Cvent CONNECT Europe Develop audience segmentation and targeting models to maximize registration, attendance, and post-event MQL generation Define and maintain campaign themes for Cvent’s hosted and attended events that map to Cvent’s brand and content pillars End-to-End Campaign Execution Design and launch multi-channel demand gen campaigns spanning email, paid social, organic social, employee advocacy, and influencers Enable sales to set appointments and engage with attendees pre-event Build and optimize post-event nurture sequences to convert attendee engagement into qualified pipeline opportunities Lead campaign execution across Tier 1 trade shows, with accountability for impression, engagement, and conversion benchmarks AI-Powered Content & Personalization Leverage Cvent's AI content strategy to create, repurpose, and scale marketing assets — including agentic workflows and AI-driven personalization Integrate AI tools (Glean, Claude, and others) into