Principal, Customer Intelligence

Company Overview Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Who We Serve Intuit uses technology to solve our customers' most important problems: putting more money in their pockets, eliminating unnecessary work and complexity, and helping them make financial decisions with confidence. Our flagship products reflect our commitment to transforming how people manage their finances, run small businesses, and pay employees. Small businesses are the engine of the economy. In the U.S. they employ 60% of the workforce and create 80% of new jobs, yet most face long odds. Intuit's Global Business Solutions Group (GBSG) exists to change those odds, giving small businesses the tools and confidence to manage their money, run their operations, and grow. It is Intuit's largest, most established business, and one of its fastest moving.

This role sits on the Customer Intelligence team within Strategy & Business Operations, which acts as the strategic signal layer for QuickBooks. We marry disparate insights and data sources — primary research, voice of customer, behavioral and profiling data, industry intelligence — into customer-driven stories that shape where QuickBooks invests. As a Principal, you'll be the insights thought partner to VP leaders across our highest-priority bets in the Global Business Solutions Group (GBSG), especially our Small Business Group (SBG). You’ll guide the end-to-end learning and measurement plans that fuel our strategy and synthesize the collective insights signal into what performance is telling us and where the biggest opportunities sit. You'll partner closely with Business Operations to embed that signal into initiative operating rhythms so that prioritization and course-correction are grounded in holistic customer truth. In this role, you'll personally lead high-visibility strategy projects end-to-end — framing problems, pressure-testing analysis, and shaping the narrative with leaders across Product, Marketing, Sales, Finance, and Customer Success. We're looking for a strategist with strong insights craft who is hypothesis-driven, structured, opinionated, and relentlessly focused on the decision at hand — and who raises that bar for the team around them. If you've ever been frustrated that great customer insight didn't change anything, this is the role where changing something is the job. We're expecting you to not only understand and unpack the insights, but also be a critical partner to the business and have a real recommendation on how we action.

What you'll do here: Serve as a trusted advisor to VP/Director+ leaders — define the questions their strategy must answer to be developed and executed, build learning and measurement plans, and advise directly on high-stakes decisions; maintain a pulse on the current state of the strategy and proactively flag where additional learning or refinement is needed Partner with Business Operations to connect insight to execution — embed customer signal into operating rhythms and planning cycles, turning strategy into delivery Lead complex, ambiguous strategy projects — frame the problem, develop the hypotheses, design a multi-method approach, run the analysis, and deliver a recommendation with a clear point of view Mobilize insights — go beyond 'here's what we learned' to frame option sets, articulate tradeoffs, recommend an execution path, and define how we'll measure whether it worked Build AI-native ways of working — make our insights system AI-first across how we capture, analyze, and deliver insights, and champion tooling that democratizes access to customer truth across the business