Director, Channel Marketing, China

Director, Channel Marketing, China

6/5/26

The Edge Datacenter Marketing group is responsible for enabling a successful Go-To-Market motion, with key focus placed on customer acquisition, revenue growth, and profitability across the entire portfolio. This team works cross-functionally to define both current and future business strategies, setting the direction for market leadership across all Edge Datacenter verticals.  The Global Distribution Marketing team owns the 4Ps—Product, Price, Placement, and Promotion—for Seagate’s distribution and downstream partner businesses. This team plays a pivotal role in driving business strategy and execution across Seagate’s broad portfolio of internal and external hard drives and SSDs. With a focus on maximizing market reach and partner engagement, the team works closely with finance, and other marketing teams to ensure alignment across the channel ecosystem. About the role - you will:

The Director, Channel Marketing is responsible for defining and executing the China go-to-market marketing strategy across distribution, channel partners, and priority segments.  The role serves as the key owner for China marketing strategy, translating global priorities and integrating local understanding, into locally relevant, commercially effective programs while partnering closely with Product, PR/ Social and Regional Marketing leadership. Key Responsibilities 1. Channel Marketing Strategy •    Own the China marketing strategy aligned to global distribution and business marketing priorities. •    Build China-specific plans based on local market dynamics, segments, and routes to market. •    Define clear marketing priorities by segment, portfolio, and partner type (e.g., enterprise, systems, surveillance, commercial NAS and emerging ecosystems). •    Plan our marketing development funds and other marketing investments in China. 2. Distribution & Channel Marketing Execution •    Lead distribution-first marketing execution in China to accelerate portfolio breadth, and partner engagement. •    Design and execute channel marketing programs including incentives, promotions, campaigns, and enablement aligned to agreed KPIs. •    Partner with functional leaders to ensure marketing investments are outcome-based (ROAS, ROPS, revenue impact). •    Own distributor and key partner marketing plans, cadence, and performance reviews. 3. Partner Marketing & Ecosystem Development •    Develop and scale Seagate Partner Program and other marketing programs that increase preference, capability, and loyalty among key distributors, SIs, and ecosystem partners. •    Collaborate with WW Partner Marketing Team to localize global programs and ensure consistency with role-based partner models. •    Drive joint marketing initiatives, co-investment planning, and partner enablement across priority partners. 4. Portfolio, Campaigns & Go to Market Activation •    Lead China GTM activation for new product launches, portfolio plays, and strategic initiatives. •    Ensure strong alignment between product positioning, messaging, and local campaign execution. •    Coordinate with Product Marketing, Corporate Marketing, and regional teams to execute integrated campaigns across digital, events, and partner