Mobile Experience - Head of Mobile Sales
- Location
- Mercu 2, Malaysia
- Employment
- Full Time
- Work model
- On-Site
- Level
- Staff
- Posted
About this role
Position
Summary The Sales Director / Head of Mobile Sales holds end-to-end accountability for the Mobile sales business across all key channels, including Telco, Mass Merchant, Independent/Retail Channels, Sales-In, Distributor Management, and other strategic sales channels. This role is responsible for delivering overall revenue and sales targets, developing and executing channel strategies, managing distributor and key account performance, strengthening strategic customer relationships, leading the sales organization, and ensuring disciplined forecasting and commercial execution. As a critical commercial leadership position, the Sales Director provides clear ownership and accountability for business performance while ensuring strong execution, market coverage, channel effectiveness, and sustainable growth. Role and Responsibilities Roles & Responsibilities Sales & Revenue Leadership Own and deliver overall Mobile sales, revenue, volume, market share, and profitability targets. Translate business objectives into clear sales strategies, channel priorities, and execution plans. Drive sales performance across Telco, Mass Merchant, Independent/Retail, Distributor, Sales-In, and other relevant channels. Identify growth opportunities and implement corrective actions where performance is below target. Maintain strong commercial discipline while balancing revenue growth, profitability, inventory, and market competitiveness. Channel Strategy & Managemen t Define and execute the overall channel strategy to maximize market coverage, sell-in, sell-out, and customer reach. Establish channel-specific objectives, investment priorities, commercial programs, and performance KPIs. Continuously assess channel productivity, market dynamics, competitor activities, and emerging routes to market. Optimize channel mix and resource allocation to improve sales effectiveness and return on investment. Ensure consistent execution of product launches, promotions, pricing initiatives, and sales campaigns across channels. Telco & Key Account Management Lead strategic relationships with major Telco operators and other key accounts. Build strong senior-level customer partnerships and maintain effective engagement with key decision-makers. Lead major commercial negotiations, joint business planning, promotional programs, and strategic account initiatives. Ensure customer opportunities, risks, and commercial issues are addressed promptly and effectively. Develop long-term account strategies that strengthen partnership value and deliver sustainable business growth. Distributor Management Own distributor strategy, governance, and performance management. Establish clear sales targets, inventory expectations, coverage requirements, and performance KPIs for distributors. Monitor distributor sales-in, sell-out, inventory, aging, channel coverage, and operational effectiveness. Conduct regular business reviews and drive corrective actions where required. Ensure distributors have appropriate capabilities, resources, and commercial alignment to support business objectives. Sales Forecasting & Business Planning Lead sales forecasting and demand planning across products, accounts, and channels. Maintain strong forecast accuracy through disciplined pipeline management and regular business reviews. Work closely with Product, Marketing, Supply Chain, Finance, and other stakeholders to align demand, supply, inventory, and commercial priorities. Identify potential sales, supply, inventory, and market risks early and implement mitigation plans. Provide management with timely and accurate visibility of sales outlook, opportunities, risks, and required decisions. Commercial Execution Drive timely and effective execution of commercial strategies, product launches, promotional activities, pricing actions, and channel programs. Ensure sales initiatives are supported by clear objectives, measurable KPIs, and appropriate commercial governance. Maintain strong control