Lead Product Manager (Multiple Positions)

About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

About the Team Our team plays a crucial role in ensuring the company’s success. We seek people who are willing to learn and put in the effort to solve problems. Our challenges are not your regular day-to-day problems - you’ll be part of a team that’s developing new solutions to new challenges. It’s working fast, at scale, and we’re making a difference. We are looking for talents to join us on this exciting journey!

Responsibilities Own and optimize global brand advertising user journey strategy, including long-term vision and product roadmap, with a focus on delivery efficiency, ad performance and revenue growth. Design and continuously improve internal sales tools that support brand ad opportunity discovery, management, and tracking, thereby boosting sales efficiency and increasing brand ad revenue. Collaborate with global product marketing and sales teams to deeply understand the advertising ecosystem, uncover advertiser needs, and craft tailored brand advertising solutions. Conduct user research, competitive analysis, and data analysis to shape short- and long-term product strategies that improve product performance and scale adoption and revenue. Partner with data engineering to build and maintain dashboards, reports, and metrics that monitor ad product performance, generate insights, and identify new opportunities. Mentor junior level team members.