Sr. Marketing Manager

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve – we care. What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow’s health today, we want to hear from you.

Summary The Strategic Marketing Team within the Commercial Strategy & Innovation Group (CSI) at McKesson is seeking a Senior Marketing Manager. The Senior Marketing Manager plays a pivotal role in leading the strategic development and execution of Go-to-Market plans and other innovative marketing initiatives to drive profitable growth and facilitate customer renewal/retention. You serve as a trusted marketing advisor and leadership team contributor to the Commercial Strategy & Innovation Group at McKesson, helping to align marketing strategies with business objectives to meet financial goals.

Strategic Planning/Campaign Management - Develop and drive execution of comprehensive strategic marketing plans and promotional campaigns that align with business objectives to increase demand for new business and cement long-term value for existing customers Collaborate with product and sales teams to design go-to-market strategies for new and existing products, providing counsel based on sound marketing principles Oversee the implementation of go-to-market campaigns that engage key target audiences and personas Engage strategic insights team on research efforts to identify industry trends, customer needs, and competitive landscape and use research data to inform marketing strategies Orchestrate the development, implementation, and management of integrated marketing campaigns across multiple channels, including digital, print, events, social media, etc. Manage relationships with external agencies and vendors to ensure the delivery of high-quality marketing assets Measure and analyze the effectiveness of campaigns, making data-driven decisions on how to optimize performance and return on investment (ROI) Directs internal teams and external vendors to create and amplify high-impact content and collateral that can be used across all communication channels, including sales enablement, events, and digital. Develop a deep understanding of CSI solutions and services to effectively differentiate and position them in the market Create, test, and implement compelling content, messaging, and value propositions that impact our business and our customers Lead initiatives to enhance brand visibility and thought leadership reputation within the industry, as well as across internal channels Maximize engagement and leverage communication channels, focusing on answering the question, “How can marketing accelerate growth and retention?” Lead development of the brand narrative about McKesson’s differentiated value that resonates with our customers and prospects Develop messaging and senior leadership talking points for professional trade shows and employee meetings Support the creation of sales enablement tools, including capability presentations, digital/web content, product collateral, case studies, white papers, and other sales collateral Support promotional objectives to determine the best channels, placement, and deliverables that reach our targeted prospective customers Capture the voice of the customer in positioning, messaging, and content Collaborate with CSI and cross-business unit key stakeholders, leadership teams, legal/compliance, and marketing team members Serve as a key contributor to leadership teams for the areas you support, providing marketing-based insights in response to complex/critical business