Sr Business Relationship & Communications Manager

At McCormick, we bring our passion for flavor to work each day. We encourage growth, respect everyone's contributions and do what's right for our business, our people, our communities and our planet. Join us on our quest to make every meal and moment better.   Founded in Baltimore, MD in 1889 in a room and a cellar by 25-year-old Willoughby McCormick with three employees, McCormick is a global leader in flavour. With over 14,000 employees around the world and more than $6 Billion in annual sales, the Company manufactures, markets, and distributes spices, seasoning mixes, condiments and other flavourful products to the entire food industry, retail outlets, food manufactures, food service businesses and consumers.   While our global headquarters are in the Baltimore, Maryland, USA area, McCormick operates and serves customers from nearly 60 locations in 25 countries and 170 markets in Asia-Pacific, China, Europe, Middle East and Africa, and the Americas, including North, South and Central America     Position Overview This role leads the development and execution of GBS communication and branding strategies, ensuring clear, consistent, and high-impact messaging across all key platforms and touchpoints. It translates strategic priorities into compelling content and communication initiatives that reinforce GBS objectives and strengthen its global brand identity. A key priority of the role is to champion and embed the GBS customer centricity strategy by shaping impactful narratives, campaigns, and communication frameworks. It ensures that all messaging reflects a strong customer-first mindset, clearly demonstrating the value GBS delivers to both internal and external stakeholders and positioning GBS as a trusted strategic partner. The role also plays a pivotal part in advancing the CX strategy by integrating customer-centric principles into storytelling, content development, and engagement activities. Through this, it enables the organization to consistently communicate outcomes, business impact, and service excellence   Key Responsibilities

Leads communication and branding activities for GBS, helping position GBS as a strong and trusted partner across the organization Defines and executes a cohesive communication framework that strengthens the GBS narrative, aligns stakeholders, and enhances visibility of GBS impact Leads the development of integrated communication campaigns and content across the digital ecosystem, ensuring consistent messaging and strong brand positioning Measures communication effectiveness and continuously optimizes strategy based on insights, performance metrics, and stakeholder feedback Partnering across GBS and business teams to translate complex topics into clear, compelling value stories that resonate with internal and external stakeholders Oversee PR and brand-building initiatives, ensuring alignment with enterprise communication strategy and reinforcing GBS reputation Ensures strong governance of brand standards and messaging consistency across all channels and touchpoints Defines and maintains brand standards and visual identity for GBS, ensuring consistency in messaging, design, and communication materials Define & develop tools for internal communication campaigns and initiatives such as newsletters and videos. Manages partners and vendors supporting communication delivery, ensuring high-quality content and consistent branding Defines governance and standards for external partners, securing alignment with enterprise messaging, brand guidelines, and customer impact objectives Optimizes vendor performance and value contribution through clear KPIs, feedback loops, and continuous improvement mechanisms Drives efficiency and innovation in content delivery by leveraging external expertise to enhance reach, storytelling quality, and engagement Leads industry award submissions, showcasing GBS achievements, strengthening external positioning, and enhancing