Sr. Manager, Product Marketing

Sr. Manager, Product Marketing Full-time Travel: 10-20 Benefits Eligible: Yes Organization: Red Bull North America Job type: Permanent Company Description The Senior Manager of Product Marketing plays a pivotal role in shaping and executing the Red Bull U.S. Occasions plans to drive business growth. This role will be responsible for providing guidance to one direct report, as well as the Regional Brand Marketing Teams, to ensure all campaigns are developed efficiently and effectively to grow brand love, relevance, and consumption. In this role, you will guide and inspire cross-functional teams to develop and execute compelling, insight-driven brand marketing campaigns that resonate with consumers and deliver measurable business results. From crafting campaign strategies to bringing integrated programs to life across channels and customer platforms, you will ensure every initiative reflects our brand identity and delivers a cohesive, high-impact consumer experience. As a key member of the U.S. Brand Marketing Team, you will lead the development of the RBNA Occasion campaigns, ensuring full organizational buy-in. Therefore, as the Sr. Manager of Product Marketing, you will work collaboratively with Marketing, On- and Off-Premise Sales, Media, Regional teams, and Field Marketing, as well as key agency partners. In this position, you will also work closely with Global Brand Marketing to champion U.S. Occasion initiatives, share best practices, and ensure global brand standards are met.

BRAND & PRODUCT MARKETING Translate consumer, cultural, and category insights into actionable marketing strategies that drive demand, expand consumption, and increase relevance across national, regional, and customer-specific initiatives. Work closely with the Sr. Director of Product Marketing to build the annual business plan, by developing and executing Consumer Activation, Brand Building Event, and Athlete Celebration Marketing plans that ladder into the National Brand Calendar (National Pillars and Regional Campaigns). Identify and activate growth opportunities based on emerging consumer trends, business needs, and market dynamics. Develop new ideas that spark innovative, 360 campaigns for both National and Regional levels, elevating the brand’s cultural relevance and consumer engagement. Set clear objectives, success metrics, and operational workflows to ensure timely and effective execution of the annual plan. Collaborate with Global counterparts to ensure Consumer Activation, Brand Building Events, and Athlete Celebration strategy cohesion, alignment on best practices, and adherence to Global brand standards. Drive innovation and strategic consistency across all marketing planning efforts, ensuring initiatives reinforce "Fits My Everyday Life" and drive long-term brand equity. CONSUMER ACTIVATIONS, BRAND BUILDING EVENTS, & ATHLETE CELEBRATIONS Lead and evolve the company’s Consumer Activation, Brand Building Events, and Athlete Celebration marketing strategy, identifying and prioritizing key consumer touchpoints where our brand and product can play a meaningful role. Remain agile and proactive in a fast-paced environment, effectively prioritizing shifting Sports Marketing and Athlete moments while owning ad hoc requests from strategy through execution. Collaborate with Insights, Marketing and Sales to activate across dayparts and channels. Unlock new consumption opportunities by embedding occasion-based thinking into campaign strategy, planning, and execution where applicable. Ensure all initiatives align with consumer behaviors, lead with ownability, and deliver relevance throughout the full year. Equip the broader organization with tools and frameworks to support impactful execution and consumer engagement across all touchpoints. Develop Occasions based distribution efforts in partnership with Sales to grow horizontal and vertical distribution in key retailers to turn brand awareness into brand love, relevance, and