Marketing Manager, Patient Access & Reimbursement - Biosimilar
- Location
- Thousand Oaks, CA
- Employment
- Full Time
- Work model
- On-Site
- Level
- Mid
- H-1B history
- 137 approvals (FY2023)
- Posted
About this role
Career Category Marketing Job Description Marketing Manager, Patient Access & Reimbursement - Biosimilar Join Amgen’s Mission of Serving Patients At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do. Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives. Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.
What you will do
Let’s do this. Let’s change the world. In this vital role, you will report to the Associate Director of Patient Access & Reimbursement (PAR) Marketing and support the development and execution of access marketing strategy for assigned brands and initiatives. You will be responsible for developing tactics, messaging, and resources to support brand access strategy, to improve access to our products and deliver an outstanding customer and patient experience. This role offers the opportunity to support Amgen's growing biosimilar portfolio across multiple therapeutic areas, including established products and upcoming launches. You will help shape patient access initiatives, develop innovative approaches to support patient access as the portfolio expands. Key responsibilities include Patient Access Strategy, Tactics & Insights Support development of patient access strategy and lead tactical planning for assigned brands. Build an understanding of customer needs by working with Brand, Sales, and Payer teams. Perform situational analysis synthesizing insights from market research and analysis, field teams and customers to identify patient access needs and opportunities for improvement; recommend tactics or new access offerings based on findings. Uses feedback and results to assess tactics and recommend refinements. Access Marketing Resources Develop and execute tools, resources, and communications that bring patient access strategies to life for field teams, HCPs, and patients. Examples may include customer-facing and patient marketing materials, multichannel content, speaker decks, and internal or external communications. Lead marketing and communication materials through the appropriate internal review and approval processes, coordinating cross-functional input and timely submission. Field Enablement Listens to field needs and supports effective use of access programs, tools, and communications. Develop and deliver training on programs and resources for field teams and Key Account Managers, and provide support to field staff to address questions (e.g., Field calls, National Sales/Semester meetings, leadership calls, and other forums). Serve as a resource to field teams on payer and access support services, and build strong relationships with field staff at all levels. Cross-Functional Partnership & Compliance Partner with Brand Marketing, Medical, Market Research, Competitive Intelligence, Business Analytics, Sales Operations, and Sales Training to align PAR tactics and deliverables with brand priorities and the evolving market landscape, and coordinate field readiness. Partner with PAR teams, including HUB, Value & Access Insights, Co-pay, Field Reimbursement Specialists, and Patient Navigators to align operational plans and execution with brand strategy and patient access needs. Work with Legal, Regulatory, Compliance, and other internal partners to support compliant