Software Development Manager, CreativeX, Creative Intelligence and Optimization
Amazon
- Location
- US, NY, New York
- Employment
- Full Time
- Work model
- On-Site
- Level
- Mid
- Posted
- Sep 17, 2026
Skills
About this role
The CreativeX RAPID (Real-time Ad Personalization & Insights Development) team is seeking passionate and talented Machine Learning Engineer (MLE) to join us. CreativeX is on a mission to enable brands of all sizes and categories to create, serve, measure, and optimize creative content with ease. Our team is responsible for tailoring the visual experience of ads to each context in real-time, leveraging nouvelle technologies such as latent diffusion models, large language models (LLM), reinforced learning (RL), computer vision, and related methods. Our mission is to provide engaging, dynamically optimized creatives with low latencies both on and off Amazon for self-service brand advertisers. We automate the customization of product creatives with real-time catalog data while providing advertisers with the flexibility to customize their creatives according to their preferences. Key job responsibilities - Develop and execute project plans and delivery commitments; Manage the day-to-day activities of the engineering team within an Agile/Scrum environment. - Manage departmental resources, staffing, mentoring, and enhancing and maintaining a best-of-class engineering team. - Own operations of the service as a mission-critical system. - Work closely with the engineers to architect and develop the best technical design and approach. Be a hands-on technical leader and contributor. - Report on status of development, quality, operations, and system performance to management. A day in the life The product and engineering team partners with other Ads engineering teams to work on initiatives which has big impact on entire Amazon Advertisement. The team has responsibility from defining the intake Order Management Process including workflow for building in-house and 3rd party creatives, providing the CRM capability to Sales and Account management, working with Demand Side Platform (DSP) and Ad server for execution, providing the data for financial report and billing systems, integrating the AD moderation capability at different phases of Ads and detecting the post execution Ad issues.