AEO/SEO Manager

AEO/SEO Manager Full-time Business Segment: Universal Television Entertainment Compensation: USD 85000 - USD 115000 - yearly Company Description NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information. Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world. Job Description Role Overview The Digital Content Strategy team within the Universal Television Entertainment (UTE) Audience Growth & Content Marketing (AGCM) department is looking for an AEO/SEO Manager for a full-time position. This role reports to the Director of Digital Content Strategy and sits on the AGCM Digital Content Strategy team, driving search and AI visibility for the Universal Television Entertainment marketing organization. The AEO/SEO Manager operates at the intersection of content, product, and technology to increase the discoverability of NBCUniversal IP—including brands, shows, and talent—across traditional search and emerging AI-driven platforms. The ideal candidate blends technical fluency and content expertise with a strong understanding of evolving search behaviors and how AI systems discover, index, and surface content. Responsibilities: Own and execute AEO/SEO strategy to maximize visibility of NBCUniversal IP across search engines and emerging AI-driven platforms, with a focus on content marketing opportunities (Peacock Blog, NBC Insider, The Daily Dish) Define, track, and drive key performance metrics, including search and AI platform impressions, AI mentions/citations, sentiment, and downstream engagement (clicks, sign-ups) Build, manage, and continuously improve scalable optimization systems, including structured data, automation workflows, and integrations with search and AI visibility tools. Oversee data and prompt inputs, taxonomy, and platform maintenance (internal, as well as external vendor tools) to ensure accuracy and performance. Partner cross-functionally with editorial, product, engineering, data, brand marketing, video, press, paid media, and social teams to translate technical and platform enhancements into measurable marketing impact Inform and help implement technical SEO/AEO improvements—including site architecture, indexing, and content structures—to improve discoverability and LLM ingestion, retrieval, and citations Establish and operationalize measurement systems and testing frameworks to quantify the impact of content, technical, and product-driven changes Drive accountability across teams to ensure execution of recommendations that improve visibility across search and AI ecosystems Qualifications Basic Requirements: 4+ years of experience in SEO, Technical SEO, AEO, or a related field Deep