Director of Commercial Brand Management & Systems

At Microsoft, we're building a modern, AI-forward marketing organization that learns faster, activates smarter, and drives measurable impact. We blend human creativity with AI-powered systems to build a bold, coherent brand at scale, prioritizing outcomes over outputs and uniting disciplines around the customer. Microsoft's commercial brand is one of our most valuable assets, and this role helps ensure it shows up as a competitive advantage that customers experience at every touchpoint.  The Director of Commercial Brand Management & Systems owns Microsoft's commercial brand as a living, scalable system — building and operating the AI-enabled tooling, content systems, and governance that apply the brand consistently, instantly, and at scale across every customer touchpoint. It pairs enduring brand fundamentals with the modern, hands-on skills a fast-moving AI market now demands.  This is a hands-on leadership role. You will shape positioning, architecture, and identity, and carry those decisions all the way through to execution, building strong in-house capability and sweating the details of how the brand shows up. The best brand decisions come from the people closest to the business and the product, amplified by AI, and you will lead a team of senior practitioners who work that way.  AI is core to how this role operates. You will use AI-enabled tools and workflows to create and govern the brand at scale, freeing human judgment for the highest-value creative and strategic decisions. The work is anchored in customer obsession, using data and insight to understand and shape how the brand is experienced, and judged by practical, measurable outcomes.  Key outcomes: a commercial brand that stands out as a competitive advantage in market; a brand system that applies consistently and at scale across every touchpoint; faster speed to market; and a high-performing, modern brand team. Success is measured by brand attribution and preference, customer comprehension and navigation of the portfolio, speed to market, and the quality and efficiency of the brand system.  At Microsoft, our mission to empower every person and every organization on the planet to achieve more guides how we partner with customers to deliver trusted, impactful solutions. With a growth-mindset culture, we innovate responsibly and measure success by shared progress across people, teams, and customers. Join us to do meaningful work that changes the world and helps shape what is next for everyone.

Own the commercial brand as a living system  Own Microsoft's commercial brand end to end — strategy, architecture, identity, and how it shows up in market — owning both the strategy and its implementation.  Set brand strategy grounded in practice, applying brand fundamentals to a fast-moving AI market and evolving commercial-customer expectations, and translating them into decisions the organization can act on immediately.  Own the frameworks, standards, and governance that keep the brand coherent as the portfolio and products evolve.  Partner with creative, content, and customer marketing teams so the brand is expressed consistently across every channel and campaign.  Build and operate AI-first brand and content systems  Bring a marketing-engineering mindset: design, build, and operate AI-enabled brand and content systems that apply the brand at scale.  Own the tooling and automation roadmap for brand governance, content generation, and quality control, applying AI to accelerate production, review, and portfolio analysis.  Use AI-enabled workflows to govern the brand at scale, reserving human judgment for the highest-value creative and strategic decisions.  Stand up the data and measurement instrumentation that shows how the brand is experienced and where the system needs to improve.  Build in-house capability and lead execution  Own execution end to end, building strong in-house capability and