Sr. Regional Marketing Manager, NAM Center of Excellence

At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place.

In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us! We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes.

Role Overview This role is a foundational strategic position within the Regional Marketing Campaign Center of Excellence (CoE) on the field marketing team, focused on driving predictable, scalable, and high-quality demand generation in the North America market by blending traditional strategic rigor with AI-driven marketing innovation. You will bridge the gap between global strategy and regional execution, ensuring North America remains the leader in pipeline generation and acceleration. The Regional Marketing Manager will focus on campaigns for Unit 42, CXO, and industry ABM as the primary drivers of strategic campaign design and execution for North America, ensuring all efforts are both aligned with global strategies and highly relevant to specific regional and vertical market needs. Focus: Design, localize, and govern integrated campaign strategies; lead strategic planning and collaborative execution of Middle-of-Funnel (MOFU) programs; ensure alignment with regional, vertical, and sales needs. Ensuring campaigns and lead lifecycle flow. Key Contribution: Act as the strategic consultant and enablement resource for North America field marketers, providing performance insights and critical feedback to refine global campaign strategies.

Include: Agile Playbooks & Strategy: Develop comprehensive campaign strategies for North America, including audience segmentation, vertical relevance, connected journey alignment, and channel mix recommendations. Adapt and adopt integrated campaign templates and manage "Living Playbooks" utilizing Generative AI for rapid localization of global assets, ensuring vertical relevance.  Governance & Brand Integrity: Partner with North America segment teams and global marketing teams to adapt and adopt creative/content playbooks and program guides,, acting as an internal expert and resource a true guardian of brand integrity while piloting AI tools .  Lead Velocity & MOFU Program Leadership: Lead the execution of Middle-of-Funnel (MOFU) programs for North America, requiring deep strategic alignment with Global campaign managers and PMMs to ensure a steady, qualified flow of leads through the sales funnel. Utilize AI-powered lead scoring and intent data to prioritize high-value prospects for BDRs, guiding Regional Marketing Managers on execution recommendations. ABM/DBM Precision: Provide strategic campaign support, execution, suggestions, and oversight for Account-Based Marketing (ABM) and Database Marketing (DBM) initiatives. Utilize AI intent signals to identify "in-market" accounts before they enter the funnel, collaborating with the Global COE, NAM Hub, regional segment teams, shared services, and vendors on target deliverables. Regional & Global