Social Media Strategy & Activation Manager

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Social Media Strategy & Activation Manager

3548

Hybrid

Altria Client Services

Virginia

Do you thrive in gray space, bring clarity to complex work, and know how to build new social capabilities that deliver brand and business impact? If so, we want to speak with you! We are currently looking for a Social Media Strategy & Activation Manager to join our Consumer Experience Organization (CXO) in Richmond, VA . This role will build the enterprise social capability that enables brands to participate effectively, compliantly, and credibly in culture, community, and creator-led conversations. You will own the strategy, operating model, measurement approach, and development of a high-performing team across creator marketing, organic social, in-person activation integration, and insights. What you will be doing: Enterprise Social Strategy & Governance:

Own the enterprise social strategy, roadmap, priorities, and decision framework; lead the evolution of governance, operating models, and compliance practices that enable brand participation while managing risk. Evaluate strategic partnership opportunities and provide social media recommendations, activation frameworks, and audience engagement strategies to inform investment decisions and increase business impact.

Connect creator marketing, organic social, earned media integration, insights, and in-person activation to deliver cohesive programs that strengthen brand relevance, audience engagement, and commercial performance.

Build new social capabilities, playbooks, processes, and partnerships in areas without established models; champion innovation while ensuring operational readiness, compliance, and risk management.

Measurement &