Director, Digital Marketing

Get to Know Us Horizon3 is a fast-growing, remote cybersecurity company dedicated to the mission of enabling organizations to proactively find and fix and verify exploitable attack vectors before criminals exploit them. Our flagship product, the NodeZeroTM platform, delivers production-safe autonomous pentests and other key assessment operations that scale across the largest internal, external, cloud, and hybrid cloud environments. NodeZero has been adopted by organizations of all sizes, from small educational institutions to government agencies and Global 100 enterprises. It is used by ITOps/SecOps teams, consulting pentesters, and MSSPs and MSPs.  We are a fusion of former U.S. Special Operations cyber operators, startup engineers, and formerly frustrated cybersecurity practitioners. We're committed to helping solve our common security problems: ineffective security tools, false positives resulting in alert fatigue, blind spots, "checkbox” security culture, cybersecurity skills shortage, and the long lead time and expense of hiring outside consultants. Collectively, we are a team of learn it alls, committed to a culture of respect, collaboration, ownership, and results.   What You’ll Do We are seeking a Director of Digital Marketing to own every digital surface a buyer touches before sales does: paid media, the website, conversion optimization, and the digital layer of our competitive campaigns. Horizon3 already runs an efficient digital channel, but the programs underneath it need structural work and our website currently inventories the platform instead of converting on it. This role is accountable for turning digital from a traffic engine into a pipeline multiplier. This is strictly a high-impact Demand Generation and Web Traffic/Conversion leadership role, focused on performance marketing channels and front-end optimization. Core database management, Salesforce CRM operations, backend integrations, and systems infrastructure are fully owned by our dedicated Marketing Operations function, allowing you to focus entirely on demand capture, website strategy, digital execution, and organic conversion channels. This is a builder’s role with a real budget, strong validation and proof points to work with, and a lean team that expects the leader to be in the mechanics, not above them. Success is measured strictly by pipeline sourced and influenced, cost per opportunity, and web conversion rate, not superficial traffic or impressions. Own Paid Media Channels End to End: Manage paid search, paid social, and display channels, including overall strategy, campaign architecture, bidding strategies, and performance. Maintain a strict focus on cost per opportunity as the primary efficiency metric. Optimize Campaign Structures: Rebuild campaign structures to map spend directly to buying intent and high-value target accounts. Restore clean signal to automated bidding algorithms and ruthlessly eliminate zero-conversion spend. Drive LinkedIn Account Progression: Operate LinkedIn as an enterprise conversion, intent-driven, and account progression channel rather than a passive brand amplification tool. Orchestrate Digital ABM Ad Plays: Design and execute Account-Based Marketing (ABM) ad campaigns across performance channels (LinkedIn, targeted display, IP-based ad platforms) to provide digital air cover for outbound sales and SDR motions. Own the Web Conversion Asset: Take complete ownership of the website as a conversion vehicle, driving its front-end architecture, mobile responsiveness, page speed, and post-launch feature roadmap. Partner with brand, design, and product marketing to move high-impact validation, product proof, and interactive assessments above the fold on every page. Manage Conversion Rate Optimization (CRO): Lead CRO efforts end to end by establishing and maintaining a structured testing program with a rigorous, hypothesis-driven backlog that continuously optimizes the user path from high-intent digital traffic to