Senior Marketing Specialist

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed.  We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

U.S. Bancorp Asset Management’s Marketing Group is seeking a full-time Senior Marketing Specialist to serve as the primary marketing lead for national, cross‑brand, and non‑regional initiatives including key solution support and our firmwide thought leadership program. This role will be an integral part of Marketing’s Strategy and Planning team, responsible for driving enterprise‑level strategies across our client segments. The Senior Marketing Specialist partners closely with distribution leadership, product management, sales enablement, and subject‑matter experts to elevate our national presence through integrated marketing, thought leadership, and strategic content development. This role is ideal for a proactive, strategically minded marketer who thrives in a matrixed environment and can independently lead complex, high‑visibility initiatives.

Job responsibilities include, but are not limited to: Project Leadership & Marketing Segment Support  Lead marketing support for our Outsourced Chief Investment Officer (OCIO) business, First American Funds (FAF) family of money market and multi-asset funds, consultant relations team, and other specialized solutions. Manage large scale, non-regional initiatives across brands and channels, including bank channel marketing, conferences, sponsorships, email marketing, and competitive messaging in client segments.  Drive the creation and execution of marketing materials including email campaigns, one pagers, speaking presentations, advertisements, webinars, and other client-ready materials in collaboration with internal and external stakeholders. Partner closely with the regional specialists (East, Midwest, California & West) and our local government investment pool (LGIP) specialist to coordinate national messaging, share insights, and ensure alignment between regional initiatives and enterprise‑level strategies. Collaborate closely with sales, product, legal/compliance, and other marketing partners to ensure accuracy, consistency, and brand alignment. National Thought Leadership Management Drive the creation, alignment, and deployment of enterprise level thought leadership and collateral for economic, investment, and client-segment-specific topics. Partner with internal experts to translate technical expertise into client friendly narratives. Collaborate with regional and product specialists, as well as the branding & communications team, to ensure national thought leadership is informed by, and aligned with, local client needs and trends.  Basic Qualifications - Bachelor's degree, or equivalent work experience - Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results Preferred Skills/Experience Bachelor’s degree required; advanced degree or industry certifications a plus.  Minimum of six or more years of experience in marketing, financial services, asset management, or a related field.  Exceptional project management skills, including the ability to independently lead complex, multi stakeholder initiatives from planning through execution.  Highly organized and detail driven, with proven ability to manage multiple concurrent projects, deadlines, and shifting priorities in a fast moving, matrixed environment.  Expertise using project management tools such as Microsoft Planner, task boards, workflows, and collaborative dashboards