Brand and Ad Operations Specialist

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators.

At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.

A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.

We are seeking a detail-oriented Brand & Ad Operations Specialist with experience in digital advertising to join our team. In this role, you'll be responsible for the end-to-end execution of campaigns from media plan development to trafficking, tracking, reporting, and optimization. You'll play a vital role in ensuring campaigns are launched accurately, perform efficiently, and deliver against client goals.

You Will

• Build media plans in response to RFPs, incorporating platform capabilities, targeting strategies, and inventory availability.

• Work closely with internal teams to traffic and launch campaigns across various platforms (e.g., Google Ads & Roblox Ads).

• Ensure accurate campaign setup and tracking, coordinating with internal teams as needed.

• Monitor pacing, performance, and delivery across live campaigns, proactively flagging and resolving issues.

• Analyze campaign data to recommend optimizations that drive improved performance (e.g., CTR, ROAS, CPM).

• Develop and maintain standardized and custom performance reports using internal dashboards and data tools.

• Translate performance data into actionable insights for client-facing recaps and optimization recommendations.

• Partner with Product, and Engineering teams to enhance campaign setup processes and troubleshoot issues.

• Contribute to building scalable workflows and documentation that support repeatable campaign operations.

You Have

• 6-8 years of experience in ad operations, programmatic, campaign management, or digital media planning.

• Familiarity with digital ad platforms (e.g., Google Ads, Meta Ads Manager, The Trade Desk, DV360) and tracking/tagging tools (e.g., Google Tag Manager, Google Analytics).

• Strong understanding of digital advertising KPIs, attribution models, and media math.

• Experience building or managing media plans and flighting schedules.

• Excellent organizational skills and attention to detail, with the ability to manage multiple campaigns at once.

• Basic understanding of SQL and/or experience working with data platforms is a plus.

• Strong communication skills; able to clearly explain campaign performance and strategy to cross-functional stakeholders.

For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional